Social Media Content Creator (Beauty, Instagram)

Role Overview As BK Beauty’s dedicated Instagram Content Creator, you will own our Instagram channel end-to-end. You will be the face of the brand on Instagram, creating daily content that represents BK Beauty to a large and highly engaged audience. You will plan, film, edit, and publish content across Reels, Stories, and Lives while staying on top of trends and consistently delivering high-performing, platform-native content. You’ll work closely with our Social team and collaborate regularly with our founder, Lisa J, while partnering with our TikTok channel owner to bring ideas to life across platforms. Key Responsibilities Own BK Beauty’s Instagram channel end-to-end including content strategy, creation, publishing, and performance Plan and maintain a forward-looking content calendar (4–6 weeks ahead) while staying agile for real-time trends Publish daily content, primarily Reels, supported by consistent Stories and ongoing engagement Content Creation (Creator-First) Act as a primary on-camera creator and recognizable face of BK Beauty on Instagram Film, edit, and publish high-quality, platform-native beauty content that reflects current trends and brand voice Create content across tutorials, product education, trends, and storytelling formats Batch content efficiently while also capturing timely, in-the-moment opportunities Partner closely with the TikTok Content Creator to ideate and produce cross-platform content Collaborate with Lisa J to create founder-led content (tutorials, product education, brand storytelling) Work with the Social team to align content with launches, campaigns, and key business moments Community & Audience Connection Stay close to the audience through comments, DMs, and engagement patterns Respond and engage with the community while working alongside internal support for scale Monitor feedback, trends, and audience behavior to inform future content Performance & Optimization Track performance across reach, engagement, and growth metrics Identify what’s working and iterate quickly to improve content output Bring new ideas, formats, and trends proactively to the team What We’re Looking For Proven, publicly visible track record of creating beauty content on Instagram or other social platforms Clear evidence of consistency in content creation and audience growth over time Strong on-camera presence with natural charisma, confidence, and personality Deep understanding of Instagram, including Reels, Stories, and content trends Strong creative instincts for hooks, pacing, storytelling, and what makes content perform Hands‑on experience filming and editing short‑form video (CapCut or similar tools) Highly self‑directed with the ability to ideate, execute, and publish content quickly Strong taste level and passion for beauty, makeup, and the creator ecosystem You are already creating content consistently and have a body of work we can review Non-Negotiables Must be comfortable filming themselves daily Must have prior beauty content experience Must submit portfolio and/or active social profiles Must demonstrate past audience growth and engagement This is not a personal brand‑building role. This is a brand‑building role. You will be creating on behalf of BK Beauty and representing the brand across our Instagram channel. Why BK Beauty? Be the Face of a Growing Brand: Represent BK Beauty and connect with a large and engaged audience daily Creator-Led Environment: Work alongside a team that understands content and moves quickly Work with a Leading Beauty Creator: Collaborate with founder Lisa J and be part of high-impact content Real Impact: Your content will directly influence brand growth, product discovery, and customer connection Team & Culture: Join a high-performing, collaborative team that values creativity, speed, and ownership Role Details Compensation: $65,000 – $75,000 + bonus opportunity + full benefits #J-18808-Ljbffr