Retention Marketing Manager

Our client is a leader in the vitamin and supplement space in search of a Lifecycle Marketing Manager/Retention Marketing Manager to help increase subscriber growth and long-term-value by reducing churn. Lifecycle Marketing Manager/Retention Marketing Manager The Lifecycle Manager is responsible for developing and executing strategies that drive conversion, retention, and reactivation across email, SMS, direct mail, and subscription programs. This role focuses on increasing LTV and reducing churn through automated flows, personalized messaging, and engagement campaigns. Subscriber Growth – Develop and execute plans to grow and retain the subscriber base , improve CLTV, and optimize incentives for subscription adoption. Email & SMS Calendar – Create and manage a marketing calendar, balancing informational and promotional content to drive cross-sells. Flows & Segmentation – Oversee all automated flows, segmentation strategies, and messaging , optimizing performance and launching new initiatives based on data insights. Churn Reduction & Reactivation – Develop win-back and churn-prevention strategies to re-engage inactive customers. Lifecycle & CRM Experience – Proven experience in email/SMS automation, segmentation, and retention strategies , including launching on Klaviyo (warming up, building new flows). Email Deliverability & Inbox Placement – Knowledge of email servers, domain authentication (SPF, DKIM, DMARC), and best practices to improve inbox placement, avoid spam filters, and minimize placement in promo folders. Subscription Business Expertise – Experience managing subscription models (preferably Recharge ), optimizing retention, and reducing churn. Copywriting & AI Utilization – Ability to write compelling copy and leverage AI tools to optimize messaging and personalization at scale. #J-18808-Ljbffr