Brand Manager, E-Commerce

At Solara Labs , we build digitally native supplement brands designed for how people actually live today—simple, effective, and frictionless. One of those brands, EZ Melts , is redefining how vitamins are taken. No pills to swallow. No water needed. Just a melt-in-your-mouth format built for real life. This is a pure e-commerce brand , scaled across Amazon, Walmart.com, and DTC, driven by a high-performing team that blends brand building with performance marketing . We’re looking for a Brand Manager who can take EZ Melts to the next level—someone who thinks like a founder, understands digital growth, and knows how to turn strong creative into measurable results. What You'll Own: Brand & Product Leadership Own brand positioning, messaging, and storytelling across all digital channels Lead product launches end-to-end (positioning, naming, claims, packaging, go-to-market) Partner with Creative to develop high-performing, conversion-driven assets E-commerce Growth (Core Focus) Own performance across Amazon, Walmart.com, and Shopify (DTC) Drive PDP optimization (Amazon A+, content, listings, brand stores) Understand and improve conversion, traffic, and content performance Performance & Lifecycle Marketing Partner on paid media (Meta, Google, marketplace ads) Use data to inform creative, messaging, and growth decisions Own KPIs, forecasting, and budget allocation Analyze performance across channels and identify growth opportunities Balance brand building with revenue-driving execution What We're Looking For: Must-Have Experience 5+ years in brand management with strong e-commerce exposure Hands-on experience scaling Shopify (DTC) brands Strong understanding of Amazon ecosystem (highly preferred) and Walmart.com Paid media (Meta, Google, or marketplaces) Ability to connect creative decisions to performance outcomes Data-driven, but with strong brand and creative instincts Nice to Have CPG, supplements, or health & wellness experience Experience working with Amazon or performance agencies CRO and UX collaboration experience Important: This Role Is Digital-First Has operated in Amazon + DTC environments Is comfortable owning both brand and performance This is not a traditional retail or brick-and-mortar brand role. This is not print, wholesale, or in-store marketing. Why EZ Melts: EZ Melts isn’t just another supplement brand—it’s solving a real problem at scale. Millions of people struggle with swallowing pills, and we’ve built a format that removes that barrier entirely. #J-18808-Ljbffr