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Summary

Spark is the only platform purpose‑built for independent Medicare brokers and agencies, giving 10,000+ brokers everything they need to run and grow a modern Medicare business.

This is a foundational PMM hire with real scope. You’ll own the full product marketing function—shaping how Spark is positioned in the market, leading go‑to‑market strategy for new products and segments, building the content and programs that establish Spark as a technology leader, and partnering with sales and customer success to drive broker adoption and growth. This is a build role, meaning you’ll set the foundation, not inherit it.

You’ll sit at the intersection of product, sales, and marketing, translating complex Medicare platform capabilities into clear narratives resonating with independent Medicare brokers and agencies. You’ll be both a strategist and an executor, owning the content and collateral while partnering closely with demand generation, sales, and customer success. You’ll report to Spark’s VP of Marketing.

What You’ll Do

Own Spark’s core platform narrative and messaging framework across Medicare brokers and agencies
Develop and maintain differentiated positioning for Spark’s products and capabilities
Build and evolve buyer personas grounded in ongoing market research and customer conversations
Maintain competitive intelligence and communicate findings across the organization
Lead end‑to‑end GTM execution for product and feature launches: strategy, launch readiness, and post‑launch measurement
Define and track success metrics tied to awareness, adoption, and sales impact
Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments
Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight
Build the strategic POV on where Spark plays and how we win in each segment
Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space
Produce thought leadership, product‑focused content, and adoption‑driving materials as both creator and strategist
Partner with demand generation and content marketing to extend reach and drive awareness
Leverage AI tools to accelerate research, content creation, and synthesis
Develop lifecycle programs that drive product adoption and broker engagement
Design communications that help brokers and agencies get more value from Spark’s platform and capabilities
Partner with customer success and product to identify adoption gaps and address them through marketing programs
Own the broker acquisition narrative and toolkit that supports it: pitch decks, battlecards, one‑pagers, objection‑handling guides
Partner with sales on messaging strategy for new agency segments and product offerings
Run enablement trainings and ensure field teams can confidently represent Spark’s value proposition

What We’re Looking For

5–8+ years of product marketing experience in B2B technology, with demonstrated ownership of a real product or program
Proven track record of owning GTM strategy and launch execution for a net‑new product, product tier, or customer segment
Strong positioning and messaging skills, with work samples and a clear point of view on what makes great PMM craft
Experience building sales enablement programs and collateral that help field teams win deals
Demonstrated ability to learn quickly and adapt to new industries, products, and personas
Highly curious by nature: ask many questions, research independently, and think through before acting
True cross‑functional ownership—driven projects across product, sales, and marketing with accountability for outcomes
Strong IC writing and content creation skills—produce polished assets, not just briefs
Proficiency with AI tools to accelerate your work
Comfortable operating in a build environment with limited historical infrastructure

Nice To Haves

Experience in health tech, insurance tech, or a similarly complex or regulated industry
Customer marketing or lifecycle marketing experience
Familiarity with channel or partner‑led GTM motions
Experience at a high‑growth startup where you've had to build from scratch

#J-18808-Ljbffr","

Summary

Spark is the only platform purpose‑built for independent Medicare brokers and agencies, giving 10,000+ brokers everything t...","Senior Product Marketing Manager",[89],["B","3396434473"],"Work at Stryker Corporation","Marketing & Communications","/jobs/3396434473-senior-product-marketing-manager","City of Albany, NY, United States","/jobs?keyword=Stryker+Corporation","/jobs?location=City+of+Albany%2C+NY%2C+United+States","/jobs?keyword=Senior+Product+Marketing+Manager",{"_65":66,"_67":90,"_69":85,"_71":91},"City of Albany","NY",["D",1776556800000],"Summary\nSpark is the only platform purpose‑built for independent Medicare brokers and agencies, giving 10,000+ brokers everything they need to run and grow a modern Medicare business.\n\nThis is a foundational PMM hire with real scope. You’ll own the full product marketing function—shaping how Spark is positioned in the market, leading go‑to‑market strategy for new products and segments, building the content and programs that establish Spark as a technology leader, and partnering with sales and customer success to drive broker adoption and growth. This is a build role, meaning you’ll set the foundation, not inherit it.\n\nYou’ll sit at the intersection of product, sales, and marketing, translating complex Medicare platform capabilities into clear narratives resonating with independent Medicare brokers and agencies. You’ll be both a strategist and an executor, owning the content and collateral while partnering closely with demand generation, sales, and customer success. You’ll report to Spark’s VP of Marketing.\n\nWhat You’ll Do\n\nOwn Spark’s core platform narrative and messaging framework across Medicare brokers and agencies\n\nDevelop and maintain differentiated positioning for Spark’s products and capabilities\n\nBuild and evolve buyer personas grounded in ongoing market research and customer conversations\n\nMaintain competitive intelligence and communicate findings across the organization\n\nLead end‑to‑end GTM execution for product and feature launches: strategy, launch readiness, and post‑launch measurement\n\nDefine and track success metrics tied to awareness, adoption, and sales impact\n\nDevelop GTM strategy for new offerings, new product tiers, and new broker or agency segments\n\nPartner with product and revenue leadership to inform roadmap prioritization with market and competitive insight\n\nBuild the strategic POV on where Spark plays and how we win in each segment\n\nCreate and direct content and programs that position Spark as a technology leader in the Medicare brokerage space\n\nProduce thought leadership, product‑focused content, and adoption‑driving materials as both creator and strategist\n\nPartner with demand generation and content marketing to extend reach and drive awareness\n\nLeverage AI tools to accelerate research, content creation, and synthesis\n\nDevelop lifecycle programs that drive product adoption and broker engagement\n\nDesign communications that help brokers and agencies get more value from Spark’s platform and capabilities\n\nPartner with customer success and product to identify adoption gaps and address them through marketing programs\n\nOwn the broker acquisition narrative and toolkit that supports it: pitch decks, battlecards, one‑pagers, objection‑handling guides\n\nPartner with sales on messaging strategy for new agency segments and product offerings\n\nRun enablement trainings and ensure field teams can confidently represent Spark’s value proposition\n\nWhat We’re Looking For\n\n5–8+ years of product marketing experience in B2B technology, with demonstrated ownership of a real product or program\n\nProven track record of owning GTM strategy and launch execution for a net‑new product, product tier, or customer segment\n\nStrong positioning and messaging skills, with work samples and a clear point of view on what makes great PMM craft\n\nExperience building sales enablement programs and collateral that help field teams win deals\n\nDemonstrated ability to learn quickly and adapt to new industries, products, and personas\n\nHighly curious by nature: ask many questions, research independently, and think through before acting\n\nTrue cross‑functional ownership—driven projects across product, sales, and marketing with accountability for outcomes\n\nStrong IC writing and content creation skills—produce polished assets, not just briefs\n\nProficiency with AI tools to accelerate your work\n\nComfortable operating in a build environment with limited historical infrastructure\n\nNice To Haves\n\nExperience in health tech, insurance tech, or a similarly complex or regulated industry\n\nCustomer marketing or lifecycle marketing experience\n\nFamiliarity with channel or partner‑led GTM motions\n\nExperience at a high‑growth startup where you've had to build from scratch\n\n#J-18808-Ljbffr","Summary\nSpark is the only platform purpose‑built for independent Medicare brokers and agencies, giving 10,000+ brokers everything they need to run ...",[101],["B","3260412667"],"3 days ago","/jobs/3260412667-senior-product-marketing-manager","Albany, NY, United States","/jobs?location=Albany%2C+NY%2C+United+States",{"_65":66,"_67":102,"_69":103,"_71":91,"_73":104},"Albany","Albany, NY, United States, 12237","12237",["D",1776423600000],"Superior HealthPlan","A leading health organization is seeking a representative in McAllen, Texas, to provide sales coverage for Medicaid and Medicare products. The role involves community outreach, collaboration with agencies, and assisting members in enrollment. Candidates should have a Bachelor's degree and over 4 years of relevant experience. Bilingual English/Spanish is highly preferred. This position offers a competitive salary range from $56,200 to $101,000 annually and a comprehensive benefits package including flexible work arrangements.\n#J-18808-Ljbffr\n","A leading health organization is seeking a representative in McAllen, Texas, to provide sales coverage for Medicaid and Medicare products. The role...","Bilingual Community Relations Rep for Medicare/Medicaid",[119],["B","3333829489"],"Work at Superior HealthPlan","5 days ago","/jobs/3333829489-bilingual-community-relations-rep-for-medicare-medicaid","Mcallen, TX, United States","/jobs?keyword=Superior+HealthPlan","/jobs?location=Mcallen%2C+TX%2C+United+States","/jobs?keyword=Bilingual+Community+Relations+Rep+for+Medicare%2FMedicaid",{"_65":66,"_67":120,"_69":121,"_71":122,"_73":123},"Mcallen","Mcallen, TX, United States, 78501","TX","78501",["D",1776729600000],"VillageMD","Broker Manager

The Broker Manager is responsible for driving individual Medicare attribution growth in partnership with assigned broker agencies and advisor distribution partners. As a key member of the market growth team, they collaborate with clinical and operations teams to develop and execute market-level growth strategies. This role requires close coordination with growth, marketing, local market leadership, and enterprise matrix partners to ensure successful outcomes.\nAdditionally, the Broker Manager supports Medicare Advantage (MA) attribution growth through the National Educate and Advise (E&A) call center, while leading local market execution of marketing and promotional campaigns on behalf of VillageMD. They are directly accountable for driving attribution growth with Select Local Broker Agencies and Advisors, aligning with VillageMD's value proposition and clinic-level growth strategy, as formulated and executed by the Director.\nThe Broker Manager will support the Director, MA Market Growth in developing local payor partnerships in coordination with local market leadership with whom they will identify and cultivate preferred local broker agencies and advisors aligning with markets, clinics and associated growth strategies and performance targets. To assure local market success, the Broker Manager is responsible for clinic-level readiness for AEP, OEP and Lockin/SEP for assigned geographies and clinics, including alignment on growth objectives and roles and responsibilities, understanding of growth strategy, channel distribution partners and intimacy of relationship between clinic staff and assigned agencies and advisors. The scope of performance accountability is for designated geographies and clinics within the market and assigned broker agencies and advisors.\nThis role will report directly to Director, MA Market Growth with responsibility to local market leadership.\nHow you can make a difference\nUnderstand national and market-level MA attribution objectives and strategy\nAccountable for achievement of personal MA Attribution growth objectives and execution of development of local market strategy in coordination with Director, MA Market Growth.\nAssist in curating select broker agency advisor partners for clinic-specific assignment\nFacilitate the development of assigned broker agency advisor growth strategy and tactical event and activity plans\nDocument executable local agency advisor and assigned clinic project and performance management plans.\nResponsible for timely and effective tactical execution of project management plans and achievement of incremental measurement of performance against Key Performance Indicators (KPI's).\nApply broker agency advisor and clinic level performance metrics and dashboards to drive broker agency and advisor performance on execution of plans to achieve individual growth objectives\nManage Broker Engagement Coordinator performance on execution of clinic level broker agency and advisor strategy and tactical activities and events throughout AEP, OEP and Lockin/SEP\nApply strong leadership, training, analysis, problem-solving, teambuilding and coaching to optimize assigned broker agency and advisor performance\nWork within market operating budgets supporting growth objectives and rigorously adhere to VillageMD compliance and expense policies and procedures\nAdvocate for VillageMD vision, mission and goals, supporting with strong understanding of VB PCP differentiation based on PCP centricity, 24/7patient access, pharmacist supported, team-based care Staywell model with proficiency in training and developmentand effectively facing out to payor and broker partners\nExperience to drive change\nBachelor's Degree highly preferred\n3 + years in direct sales in health insurance, insurance broker or healthcare provider space with strong track record of measurable success\nExperience in working in high-performance, accountable cultures and developing teams\nAbility to inspire, train, and motivate broker agency -advisors and clinic team members to drive business results\nStrong oral and written communication skills\nAbility to apply data and analytics skills to broker agency advisor, clinic and personal performance\nStrong work ethic, uncompromising honesty and integrity

","Broker Manager

The Broker Manager is responsible for driving individual Medicare attribution growth in partnership with assigned broker ag...","Bilingual Broker Relations Manager",[137],["B","3390652102"],"Work at VillageMD","/jobs/3390652102-bilingual-broker-relations-manager","Houston, TX, United States","/jobs?keyword=VillageMD","/jobs?location=Houston%2C+TX%2C+United+States","/jobs?keyword=Bilingual+Broker+Relations+Manager",{"_65":66,"_67":138,"_69":139,"_71":122,"_73":140},"Houston","Houston, TX, United States, 77246","77246",8752,"name","Newsday Media Group","agency","logo","https://production-rails-default.s3.us-east-2.amazonaws.com/public/legacy-logos/351727.GIF","slug","newsday-media-group","

Newsday Media Group is a locally owned, independent media company grounded in journalistic excellence, integrity, and commitment to the communities it serves. With 19 Pulitzer Prizes and dozens of Emmy Awards, it's one of the most decorated news organizations in the country.

The company is in the middle of a significant transformation, expanding from its newspaper roots into a multimedia operation spanning digital, video, podcasts, live events, and data-driven civic engagement. NMG properties include the flagship Newsday and Newsday.com, NewsdayTV, the Newsday Live events series, and nextLI, a civic research and community forum platform funded by The Rauch Foundation.

A new 130,000-square-foot headquarters in Melville features a broadcast-quality TV studio and multimedia production space. Newsday Live produces a growing calendar of food and wine tastings, author talks, sports Q&As, concerts, and community events. Feed Me, the company's food and dining vertical, includes a web series, quarterly print magazine, and restaurant coverage. Brand 360, the in-house content studio, partners with advertisers across healthcare, education, energy, tourism, and retail.

Newsday's investigative unit has driven real-world change, from prompting schools to replace unsafe football helmets to contributing reporting that led to federal corruption convictions. Community programs include the Newsday Marching Band Festival, CheerFest, Scholar-Artist honors, and partnerships with local nonprofits focused on hunger, housing, youth education, and child welfare.

For people who care about local journalism, multimedia storytelling, and community impact, Newsday is doing the work at scale.

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The Broker Manager is responsible for driving individual Medicare attribution growth in partnership with assigned broker agencies and advisor distribution partners. As a key member of the market growth team, they collaborate with c Relations, Manager, Broker, Bilingual, Performance, Advisor, Business Services","Could this be you? 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