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PowerToFly is hiring: Public Relations Specialist in West Hollywood

PowerToFly, West Hollywood, CA, United States


Public Relations Specialist As a Public Relations Specialist for Expedia in the U.S., you will support creative, highly engaging PR activities that resonate strongly with travelers and top‑tier consumer media. You will work closely with stakeholders across the company to protect and promote the Expedia brand narrative in the U.S. and build brand love among target audiences. Location: Los Angeles or Austin. You’ll report to the Director of Global PR for Expedia (based in Austin, Texas) and collaborate with the Global Communications and Marketing teams. In this role, you will: Work with global PR colleagues to develop consumer story angles and PR initiatives that result in standout coverage for Expedia in the U.S., including campaign ideation, project management, and development of press materials. Support integrated communications plans, aligning PR efforts with broader business objectives across marketing, social media, creative, and B2B teams. Collaborate with the U.S. Media Relations team on activities across earned channels, responding to press inquiries, planning and executing press trips and media events, and maintaining PR editorial/activity calendars. Proactively identify opportunities to drive brand love through earned media and storytelling, using data and insights to inform strategy. Draft press releases for consumer PR initiatives, including brand campaign launches, global communications tentpole campaigns, seasonal outlooks, and product launches. Develop talking points for press interviews for brand spokespeople. Monitor industry and competitor media coverage, stay up to date with travel trends, and provide recommendations to keep Expedia top‑of‑mind. Manage global tentpole PR campaigns, liaising with PR colleagues in different countries, managing deadlines, creating global templates and processes, and coordinating regular team communications. Manage coverage reports, draft status updates, and provide business event progress and reports as they occur. Experience & qualifications: 1–3 years of experience in PR, media relations, or a communications role in a consumer agency and/or in‑house environment. Action‑driven, with a track record of getting things done, analyzing insights, and providing clarity to the business. Strong project management and organizational skills, with the ability to manage changing requirements. Excellent written and verbal communication skills. Ability to synthesize data into logical conclusions, uncovering unique storytelling opportunities for Expedia. Experience in media relations, possessing an excellent understanding of the media landscape and key consumer media contacts across print, online, and broadcast outlets. Strong teambuilding and interpersonal skills, including ability to represent Expedia Group at the highest levels internally and externally. Creative thinking and adaptability to match the evolving travel landscape. Comfortable working in fast‑paced environments with quick‑turn timelines. Consumer product and/or travel industry experience preferred. Salary Range (Los Angeles or Austin): $67,500.00 to $94,500.00, with potential to increase up to $108,000.00 based on performance. Benefits: Expedia Group offers a full benefits package that includes medical/dental/vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization. #J-18808-Ljbffr