SEO Content Lead Job at Western Governors University in Salt Lake City
Western Governors University, Salt Lake City, UT, United States
Job Description
The SEO Content Team Lead is responsible for overseeing the strategy and execution of building organic focused content pieces on WGU's marketing and video channels. This role provides guidance and expertise to SEO writers, ensuring content is complete, accurate, and consistently updated. Functions as an expert in SEO writing and supports, trains, and coaches other team members. Works with SEO, video, and school stakeholders to develop content that drives organic leads and enrollments.
Responsibilities include building and maintaining relationships with key stakeholders in each of WGU's Schools and other areas of the organization, relationship management, and meeting the needs of assigned areas. Applies deep knowledge of organic content strategy to meet stakeholder needs within the constraints of the website and organic video channels that align with team, stakeholder, and organizational goals.
Salary Range
Grade: Professional 308 Pay Range: $73,000.00 - $109,400.00
What You'll Do
Write and manage copy for the university's website based on AEO/SEO content best practices, keyword and prompt query fan outs.
Review and edit content created by other members of the SEO content team and provide feedback and necessary corrections.
Supervise, mentor, and provide feedback and training for SEO content team members.
Create/update pages in the university's CMS, including blogs, career guides, and other content types as needed.
Write video and short scripts for organic YouTube, TikTok, and other platforms.
Correlate with School Marketing Directors to develop a content strategy for assigned schools and develop content that benefits the school and drives school marketing goals.
Be active in adapting to new working models and efficiencies, including utilizing LLM models to drive content creation efficiencies while maintaining content oversight, human perspectives, authority, and authenticity.
Cross-collaborate with communications, alumni, event, and other teams in strategic development of content.
Support special projects as needed.
Location
WGU headquarters: 4001 South 700 East Salt Lake City, UT 84107. This position requires you to work in office 4 days a week.
Knowledge, Skills, and Abilities You'll Need to be Successful
Excellent written and verbal communication/presentation skills.
Analytical and problem-solving skills are essential.
Ability to manage and lead multiple projects at one time.
Ability to train and teach others basic content management system skills.
Proficient in MS Office Suite, particularly Word and Excel.
Minimum Requirements
Bachelor's degree is required. Bachelor's degree in communications, journalism, or marketing preferred.
Five or more years of copywriting experience.
Experience with one or more CMS platforms, AI models, and writing for multiple format types including web, video, and other media.
Seasoned writer with a demonstrated track record in writing for a variety of audiences.
Preferred Requirements
Management or team lead experience preferred.
Why Join WGU?
You will be part of a growing, diverse, inclusive workforce, committed to creating pathways to a better life for our students by expanding access to education for everyone.
We provide comprehensive dental, vision, and medical benefits, with paid time off, parental leave, and inclusive family forming benefits.
We offer generous retirement and HSA company contributions.
You will also have opportunity for continuous learning! Employees and their families receive discounted undergraduate and graduate WGU tuition.
Accommodations
Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
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The SEO Content Team Lead is responsible for overseeing the strategy and execution of building organic focused content pieces on WGU's marketing and video channels. This role provides guidance and expertise to SEO writers, ensuring content is complete, accurate, and consistently updated. Functions as an expert in SEO writing and supports, trains, and coaches other team members. Works with SEO, video, and school stakeholders to develop content that drives organic leads and enrollments.
Responsibilities include building and maintaining relationships with key stakeholders in each of WGU's Schools and other areas of the organization, relationship management, and meeting the needs of assigned areas. Applies deep knowledge of organic content strategy to meet stakeholder needs within the constraints of the website and organic video channels that align with team, stakeholder, and organizational goals.
Salary Range
Grade: Professional 308 Pay Range: $73,000.00 - $109,400.00
What You'll Do
Write and manage copy for the university's website based on AEO/SEO content best practices, keyword and prompt query fan outs.
Review and edit content created by other members of the SEO content team and provide feedback and necessary corrections.
Supervise, mentor, and provide feedback and training for SEO content team members.
Create/update pages in the university's CMS, including blogs, career guides, and other content types as needed.
Write video and short scripts for organic YouTube, TikTok, and other platforms.
Correlate with School Marketing Directors to develop a content strategy for assigned schools and develop content that benefits the school and drives school marketing goals.
Be active in adapting to new working models and efficiencies, including utilizing LLM models to drive content creation efficiencies while maintaining content oversight, human perspectives, authority, and authenticity.
Cross-collaborate with communications, alumni, event, and other teams in strategic development of content.
Support special projects as needed.
Location
WGU headquarters: 4001 South 700 East Salt Lake City, UT 84107. This position requires you to work in office 4 days a week.
Knowledge, Skills, and Abilities You'll Need to be Successful
Excellent written and verbal communication/presentation skills.
Analytical and problem-solving skills are essential.
Ability to manage and lead multiple projects at one time.
Ability to train and teach others basic content management system skills.
Proficient in MS Office Suite, particularly Word and Excel.
Minimum Requirements
Bachelor's degree is required. Bachelor's degree in communications, journalism, or marketing preferred.
Five or more years of copywriting experience.
Experience with one or more CMS platforms, AI models, and writing for multiple format types including web, video, and other media.
Seasoned writer with a demonstrated track record in writing for a variety of audiences.
Preferred Requirements
Management or team lead experience preferred.
Why Join WGU?
You will be part of a growing, diverse, inclusive workforce, committed to creating pathways to a better life for our students by expanding access to education for everyone.
We provide comprehensive dental, vision, and medical benefits, with paid time off, parental leave, and inclusive family forming benefits.
We offer generous retirement and HSA company contributions.
You will also have opportunity for continuous learning! Employees and their families receive discounted undergraduate and graduate WGU tuition.
Accommodations
Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
#J-18808-Ljbffr