Senior Product Marketing Manager — Cybersecurity, Hybrid

CYGNVS is a purpose-built, first-of-its-kind guided cyber crisis platform designed to allow users to prepare for, practice for and respond to cyber incidents with confidence. Founded in 2020, the innovative start-up has not only discovered product-market fit but is also embarking on an exciting period of scaling up. Our company culture is a perfect blend of productivity and enjoyment, prioritizing the growth and development of our talented employees as part of a high-achieving team. We are in search of exceptional professionals to join our journey and contribute to the success of our event-driven, secure core platform. At CYGNVS , you’ll be immersed in a dynamic, challenging environment, working alongside a highly skilled global team to shape our platform and empower organizations to navigate a more prepared, cyber crisis-ready world.

Location : San Francisco Bay Area (Remote for now and require frequent in-person meeting)

About the Role

We are seeking a hands-on Product Marketing leader to drive how we position, communicate, and win in the market. This is a high-impact role, ideal for someone who thrives in ambiguity, moves fast, and enjoys building from scratch. You will play a critical role in shaping how the market understands our platform and enabling our sales team to win competitive deals.

What You’ll Do

• Own and define core messaging and positioning to clearly differentiate our platform in the cybersecurity market.
• Translate complex cybersecurity capabilities into simple, compelling value propositions for CISOs, security leaders, and enterprise buyers.
• Continuously evolve messaging based on market feedback, competitive dynamics, and product innovation.
• Own the strategy and execution of high-impact content including product collateral, technical white papers, blog posts, customer presentations, and sales enablement materials.
• Build and maintain a competitive intelligence program, including win/loss insights, market tracking, and ongoing field feedback.
• Develop content that reflects deep domain expertise and credibility in the cybersecurity industry.
• Partner closely with Sales to ensure messaging and competitive insights are effectively used in deals and continuously refined based on field feedback
• Develop actionable battlecards and cheat sheets for sales and partners that illustrate clear differentiation and positioning vs. competitors.
• Manage analyst relations to shape market perception and strengthen company positioning with key industry influencers.
• Partner with Product to define and execute go-to-market strategy for new features and releases.

What We’re Looking For

• Minimum of 5 years of product marketing experience.
• Must have 2+ years of startup experience (Seed - series B/C).
• Experience in cybersecurity space strongly preferred.
• Exceptional writing and content creation skills.
• Strong experience with competitive analysis that directly impact win rates.
• Experience in supporting enterprise B2B sales cycles.
• Experience in training/enabling sales and partners.

Location & Work Requirements

• Must reside in the San Francisco Bay Area.
• Remote but require frequent in-person meetings.
• Competitive compensation.
• 401(k).
• Comprehensive healthcare coverage.

We’re looking for someone who is eager to grow, contribute, and make a real difference in this niche space. If you’re excited about this opportunity - apply now and we'll be eager to talk to you!

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