Director of Sales JN -042026-174276
Goodwin Recruiting, Fort Lauderdale, FL, United States
Director of Sales | Remote | Branded Merchandise & Apparel Decoration Industry
Goodwin Recruiting is partnering with our client, a growing leader in the apparel decoration and branded merchandise space, to find an experienced Director of Sales to lead and scale their new business engine. This is a senior leadership role for a proven sales builder — someone who thrives on building high‑performance hunter teams, creating repeatable systems, and driving predictable revenue growth.
What You'll Own
- Net-new revenue targets through disciplined pipeline generation and conversion
- Market expansion strategies across priority verticals, geographies, and customer segments
- Ideal Customer Profiles (ICPs) and target account strategies
- A team of hunter‑focused sales executives — coaching, developing, and holding them accountable
- Full pipeline health: coverage ratios, velocity, aging, and conversion
- Recruiting, hiring, and onboarding of high‑caliber sales talent
- CRM accuracy, forecasting discipline, and KPI performance across the team
What You'll Do
- Lead, coach, and develop a team of inside and outside sales executives
- Design and enforce standard work for prospecting, pipeline management, discovery, and closing
- Conduct regular ride‑alongs, call reviews, pipeline inspections, and deal strategy sessions
- Track and manage KPIs including pipeline creation, win rates, deal size, and sales cycle length
- Partner cross‑functionally with Marketing, Operations, Production, and Customer Experience teams
- Build a culture of accountability, urgency, and continuous improvement
- Represent the voice of the customer in leadership discussions
What We're Looking For
- 8+ years of sales experience, with 5+ years in a sales leadership role
- Proven track record building and leading hunter sales teams
- Experience in apparel, apparel decoration, or branded merchandise strongly preferred (embroidery, patches, heat transfer, embellishments, etc.)
- Demonstrated ability to build repeatable sales systems and standards
- Strong command of pipeline management, forecasting, KPI‑driven coaching, and CRM systems
- History of hitting and exceeding new business revenue targets
- Willingness to travel approximately 40%
- Strong executive presence with both customers and internal stakeholders
- Bachelor's degree in Business, Marketing, or related field required; MBA preferred
- Bilingual in English and Spanish is a plus
Who Thrives In This Role
- Has a builder mindset — loves creating systems and scaling teams in growth environments
- Is a coach first — invests in developing talent and raising the performance bar
- Is data‑driven — manages with precision and uses numbers to tell the story
- Holds high accountability — sets clear standards and drives consistent execution
- Is strategic but hands‑on — can define go‑to‑market strategy and still get in the field
- Is resilient and competitive — thrives in the grind of winning new business
Compensation & Details
- Fully Remote — U.S.-based candidates only
- Travel: approximately 40%
- Full‑time, direct hire
- Competitive base salary + performance‑based incentives (details provided during the interview process)