Go To Market (GTM) Analyst New York

Go To Market (GTM) Business Intelligence Analyst

Location: New York.

accessiBe is the market leader in web accessibility that makes websites accessible to people with disabilities. We are a passionate workplace where people share a common goal and values, working relentlessly to break down accessibility barriers. We care deeply about all people, regardless of ability, and we hire individuals who are determined to succeed and who embrace rapid change. Our core values showcase who we are and focus on excellence, sincerity, and inclusion.

About the Role

We are seeking a motivated, hardworking and experienced Go To Market (GTM) Business Intelligence (BI) Analyst to join our Data group. This role works directly with Sales, RevOps and Marketing stakeholders to understand their analytical needs, build the data infrastructure that supports them, and surface insights that move the business forward. It is a highly visible, strategic position that offers the opportunity to shape the company’s GTM efforts through robust data analysis.

In fast‑moving environments, enjoy evaluating and analyzing data and making a significant impact on the company’s growth—this is the challenge you’re looking for.

Key Responsibilities

• Own GTM analytics end‑to‑end: pipeline reporting, funnel analysis, revenue attribution, campaign performance, and customer segmentation.
• Build and maintain clean, accurate, and scalable dashboards and reports for GTM teams (Sales, Marketing, RevOps).
• Transition Tableau dashboards from direct Salesforce connectors to the Data Warehouse as the single source of truth.
• Collaborate closely with the data engineer to integrate additional data sources into the data warehouse.
• Proactively identify trends, anomalies, and opportunities in GTM data; communicate findings clearly to non‑technical stakeholders.
• Help define and standardize key GTM metrics and KPIs company‑wide.
• Provide actionable insights that influence, support, and execute business decisions.
• Stay ahead of industry trends and GTM analytics best practices to continuously enhance analytical capabilities.

Requirements

• B.Sc. in Statistics, Mathematics, Economics, or a related quantitative field.
• 2‑4 years of proven experience as a Sales/Marketing/GTM BI analyst or a related field in a B2B SaaS company.
• Strong SQL skills – write complex queries from scratch and navigate data warehouses (BigQuery preferred).
• Proficiency in Tableau (or equivalent BI tool) and experience in Excel.
• Hands‑on Python experience for data manipulation, scripting, and automation.
• Familiarity with CRM and GTM tooling: Salesforce (required – understand the data model, navigate SFDC objects and fields), HubSpot, GA4, Mixpanel, and/or Stripe experience is a strong plus.
• Strong analytical skills in pipeline analytics, funnel reporting, revenue attribution, campaign performance evaluation, and customer segmentation.
• Proactive, problem‑solving attitude and capacity to identify opportunities for improvement and drive initiatives forward.
• Team‑player mindset and ability to collaborate across departments, building strong working relationships.
• Excellent communication skills to convey complex analytical findings to non‑technical stakeholders.

Advantages

• Experience with AI solutions for data development and generative‑AI chatbots for self‑service BI.
• Experience with dbt or another transformation framework, and statistical modeling for LTV, churn and retention forecasting, and cohort analysis.
• Comfortable working within tight schedules and with ever‑changing priorities.
• Experience working in a global company.

Why You’ll Love Working Here

• Purpose: We aren’t just selling software; we provide tools for civil rights and inclusion, making a real difference.
• The Vibe: Energetic, collaborative, and fast‑paced, with open doors and a team that genuinely enjoys each other’s company.
• Scale & Leverage: Your impact is exponential, working alongside leadership and GTM teams.
• High‑autonomy, high‑trust environment where great work speaks for itself.
• Benefits: Base salary of $120,000 – $150,000, equity, comprehensive health benefits, and generous PTO.

Equal Opportunities

At accessiBe, we prioritize diversity. We celebrate differences and embed them into every aspect of our workplace, product, and community. accessiBe is proud and committed to providing equal‑opportunity employment to all individuals regardless of disability, race, color, religion, sex, sexual orientation, citizenship, national origin, veteran status, pregnancy, or any other characteristic protected by law. We will provide accommodations to individuals with disabilities or special needs. Please don’t hesitate to share your needs when applying so that we can provide an accessible and inclusive recruitment process.

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