Principal, Marketing - Business Development (Technical Marketing)

Job Description

We are looking for a highly skilled and motivated Automotive MCU Marketing Staff Engineer to join our team and drive our market presence in the automotive industry in Japan.

• Develop and implement marketing strategies for automotive MCU products in Japan aligning with business objectives
• Define product positioning and compelling messaging for target segments and customers
• Lead efforts to secure design wins in collaboration with sales and FAEs. Build strong relationships with key customers and partners
• Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions
• Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
• Conduct market analysis, competitor research, and customer insights to identify growth opportunities and market trends
• Representing the company at industry events and conferences
• Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to senior management

Qualifications

• Bachelor in engineering or related fields and 10+ years of work experience in the above fields. Ability to communicate fluently with Japanese people in Japanese and ability to communicate in English on a daily basis
• Strong knowledge of automotive Semiconductor/Automotive chips technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain
• Good understanding of Japan automotive markets (E/E architecture, ADAS, and Body), including market trends, customer needs, and regulatory requirements
• Demonstrated ability to develop and execute effective marketing strategies that align with Japan automotive business objectives and drive market share growth
• Strong collaboration skills to work closely with engineering, sales, and product teams to translate technical capabilities into compelling marketing messages
• Proficiency in conducting market research, competitor analysis, and customer insights to identify opportunities and address market challenges effectively
• Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions
• Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders
• A results-oriented mindset with a focus on achieving measurable marketing goals and objectives

※ This position is based in Nagoya, but if you are based in/would like to change the location, Tokyo is also available.

#J-18808-Ljbffr