Director, Ticket Sales Marketing (Athletics)

Director, Ticket Sales Marketing (Athletics)

Lead data‑driven digital marketing strategy to generate ticket sales revenue across Villanova Athletics ticketed products. Own the strategy, execution, and optimization of digital, email, and social campaigns, using customer insights, CRM data, and performance analytics to improve conversion, revenue, and return on investment.

The director supervises a Graphics Coordinator, manages advertising budgets, and applies analytics‑informed testing and optimization to continuously improve marketing effectiveness. All duties are performed in accordance with University, Conference, and NCAA rules and regulations.

Duties and Responsibilities

• Develop and execute integrated digital marketing strategies to drive ticket sales revenue across all ticketed products.
• Own end‑to‑end execution of ticket sales marketing campaigns across digital, email, social, web, and mobile channels.
• Ensure all marketing creative is on‑brand, audience‑appropriate, and optimized for conversion and user experience.
• Partner with Ticket Sales, Marketing, and Corporate Sales to align campaigns with sales priorities, promotions, and sponsorship commitments.
• Incorporate game themes, promotions, and ticketing initiatives into marketing campaigns to maximize revenue impact.
• Analyze consumer buying behavior and campaign performance, translating data into actionable insights that improve conversion, revenue, and ROI.
• Lead audience segmentation and CRM‑based targeting to support personalized, 1‑to‑1 marketing approaches.
• Track, analyze, and report on key ticket sales marketing performance metrics, using insights to inform future strategy and optimization.
• Design and deploy fan surveys to better understand engagement, purchasing behavior, and preferences; apply findings to refine marketing tactics.
• Apply testing and performance analysis to continuously improve campaign effectiveness.
• Develop fan communications informed by customer journey insights, including pre‑event messaging such as “Know Before You Go” and ticket holder communications.
• Oversee the creation and optimization of campaign‑specific digital assets, including splash pages and web content, in coordination with Athletics digital platforms.
• Ensure messaging supports the full ticket buyer journey from awareness through purchase and event attendance.
• Partner with Ticket Sales, Ticket Operations, Marketing, Corporate Sales, Development, Strategic Communications, and Alumni Relations to ensure an integrated, data‑informed approach.
• Collaborate with Corporate Sales to ensure sponsorship commitments are incorporated appropriately into digital creative.
• Manage advertising budgets and allocate resources effectively based on performance data and strategic priorities.
• Attend select home athletic events to support ticket sales marketing efforts and fan engagement.
• Perform other duties and assist with projects as assigned.

Minimum Qualifications

• Formal Education: Bachelor’s degree required, preferably in marketing, communications, business, sports management, or a related field.
• Minimum of 4 years of professional experience in digital marketing, sales marketing, or marketing communications.
• Demonstrated experience developing and executing revenue‑driven marketing campaigns, preferably in a ticketed, consumer‑facing, or B2C environment.
• Experience using analytics and performance data to optimize campaigns and improve conversion and return on investment.
• Strong project management skills, with a professional, detail‑oriented, and highly organized approach to managing competing priorities in a fast‑paced environment.
• Strong communication and collaboration skills, with the ability to work effectively with staff, campus partners, and cross‑functional teams.
• Creative aptitude, including strong copywriting and proofreading skills.
• Knowledge of advertising media principles, strategies, techniques, and analytics, including digital, social media, and email marketing.
• Understanding of audience development, personalization, and content distribution across stages of the buying cycle.
• Familiarity with analytics and marketing platforms such as Google Analytics.
• Proficiency with standard business software applications (Microsoft Word, Excel, PowerPoint, Outlook).
• Familiarity with ticketing systems (e.g., Paciolan) and digital content platforms (Sidearm preferred); experience with Adobe Creative Suite is a plus.
• Proficiency in CRM systems.
• Knowledge of NCAA, conference, and University policies as they relate to Athletics marketing activities.

Preferred Qualifications

• Experience using the University’s current marketing, CRM, and ticketing systems (e.g., Salesforce CRM, Paciolan, Sidearm).

Working Conditions

• Working conditions are normal for an office environment.
• Professional work environment.
• Night and weekend work may be required.

The University is an equal‑opportunity employer. Villanova is a Catholic university sponsored by the Augustinian Order.

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