Director of Luxury Sales - Regent Santa Monica

Job Summary

The Director of Luxury Sales is a dynamic and results-oriented leader responsible for overseeing all leisure sales initiatives for an ultra-luxury property. You\'ll be instrumental in driving revenue by developing and executing strategic sales plans to attract and retain high-net-worth leisure clients, travel advisors, and luxury travel consortia.

This role demands a passion for exceptional service, a deep understanding of the luxury market, and a proven track record of exceeding sales targets. You will be responsible for managing and expanding a portfolio of key accounts, building and nurturing strong relationships with industry partners, and representing the resort at various industry events. Your expertise in luxury service culture and your commitment to brand standards will be critical in ensuring a seamless and elevated experience for all guests.

Reporting to the Director of Sales & Marketing, every day is different, but you’ll mostly:

• Strategic Sales Development: Develop and implement comprehensive strategic sales plans to secure new corporate and leisure accounts, while simultaneously nurturing and expanding existing business relationships.
• Market Penetration: Conduct thorough market research to identify, qualify, and pursue emerging business opportunities within the luxury travel sector.
• Partnership Leverage: Effectively utilize IHG Global Sales partnerships to capture incremental business and expand the property\'s reach.
• Client Engagement & Relationship Management:
  • Build, cultivate, and maintain strong, long-term relationships with key stakeholders including corporate travel managers, travel management companies, luxury travel advisors, Consortias and individual clients.
  • Execute a proactive engagement strategy encompassing sales calls, curated familiarization (FAM) trips, targeted sales trips, and prominent trade show participation.
  • Manage and grow a dedicated portfolio of assigned corporate and leisure accounts, ensuring consistent satisfaction and repeat business.
• Act as a brand ambassador for the resort at industry events, trade shows, and client meetings.
• Host site inspections and familiarization trips, showcasing the unique value proposition and unparalleled experiences offered by the ultra-luxury property.
• Performance Management & Reporting:
  • Deliver accurate sales activity reports, robust forecasts, and clear performance updates to senior management.
  • Consistently exceed revenue targets through strategic prospecting, expert negotiation, and effective account management.
• Provide guidance, mentorship, and support to property-level leisure sales teams, ensuring consistency and excellence in execution.
• Monitor team booking goals and performance, offering coaching and development opportunities.
• Internal Collaboration: Partner closely with internal teams—including Sales, Marketing, Events, and Operations—to ensure a seamless and exceptional experience for all clients and their guests.
• Luxury Service Excellence: Demonstrate a deep understanding of luxury service culture and an unwavering commitment to upholding Regent brand standards.

What we need from you

• A minimum of 5-8 years of progressive sales experience in luxury hospitality, with at least 3-5 years in a senior leisure sales leadership role.
• Bachelor\'s Degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field.
• Proven ability to lead, motivate, and develop high-performing teams in fast-paced environments.
• Strong skills in negotiation, presentation, and communication.
• Extensive experience working with high-end leisure markets, luxury travel agencies, and major luxury consortia.
• Deep understanding of the luxury travel market, guest expectations, and 5-star service standards
• Ability to travel extensively domestically and internationally.
• A polished, professional, and approachable demeanor reflective of a luxury brand.
• Self-motivated, team-oriented, ambitious, and driven for sales success.
• Excellent problem-solving skills and a high level of attention to detail.
• International sales experience and cultural fluency are often a plus.
• Work flexible hours, including evenings, weekends, and holidays.

What you can expect from us

The salary pay range for this role is $140,000.00 to $170,000.00 . This range is only applicable for jobs to be performed at Regent Santa Monica Beach . This position is eligible for bonus pay.

We offer a comprehensive package of benefits including paid time-off, wellness and sick time, medical/dental/vision insurance, 401k plan, complimentary parking, employee cafeteria meals, and many other benefits to eligible colleagues. Hotel discounts worldwide are available as well as access to a wide variety of discount programs and the chance to work with a great team of people. Most importantly, we\'ll give you the room to be yourself.

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