VP, Global Head of DTC at Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern consumer packaged goods company behind brands Harry’s, Flamingo, Lume, and Mando. The company builds brands, founders, and talent around unmet needs, creating products that are better than what already exists. With a mission to “Create Things People Like More,” Mammoth Brands focuses on product experience, company culture, and community impact, having donated over $20 million to nonprofit partners.

About The Team

The Global Digital Commerce organization shapes the vision, growth, and execution of all digital businesses across Harry’s, Flamingo, Mando, and Lume . The team intersects brand, customer, innovation, and technology, owns end‑to‑end customer experience, and manages the P&L across multiple DTC businesses.

About The Role

We’re seeking a seasoned e‑commerce/DTC executive to serve as VP, Head of Global DTC , overseeing our flagship brands throughout the United States and globally. This leader will set strategy, inspire a global team across UX, marketing, engineering, supply chain, and customer service, and be accountable for business results across all four brands.

What You Will Accomplish

Define the Multi‑Brand DTC Strategy: Build and execute a global strategy that scales DTC across all brands while respecting their unique positioning.
Deliver Across Portfolios: Own KPIs for all brand DTC channels and align strategies with broader omnichannel goals.
Lead & Develop Senior Leaders: Manage the Heads of DTC for each brand, fostering leadership and talent development across teams.
Balance Global Scale & Local Relevance: Leverage shared platforms (e.g., Shopify ecosystem) while empowering localized innovation.
Champion Omnichannel Consistency: Partner with retail and wholesale leaders to ensure digital aligns with offline touchpoints, pricing, and promotions.
Elevate the Customer Experience: Ensure every digital experience—from site navigation to checkout to post‑purchase—delights customers, improves NPS, and deepens loyalty.
Customer Service Excellence: Cultivate the entire customer journey, build best practices, and leverage data and AI to inform broader strategy.
Drive Innovation: Introduce new capabilities such as GenAI, personalization, unique marketing flows, and explore new business models (subscriptions, bundling, trial flows).
Speak for Digital at the Table: Represent digital priorities with leadership, partners, and stakeholders, ensuring digital commerce is central to the company’s value proposition.

This Should Describe You

15+ years of leadership experience in DTC, global digital commerce, and digital strategy.
Track record of scaling multi‑brand or portfolio digital businesses with P&L ownership.
Strong people leader with experience developing leaders and large global teams.
Expertise balancing brand differentiation with enterprise‑wide scale and efficiency.
Customer‑obsessed with the ability to translate needs into actionable strategies.
Excellent communicator and influencer, capable of aligning stakeholders.
Analytically fluent, comfortable with data, and able to root‑cause and synthesize insights.
Deep expertise in end‑to‑end DTC within an omnichannel portfolio, driving revenue, margin, and growth.
Experienced with digital platforms, e‑commerce tech stacks, and modern UX/product practices.
Visionary strategist who can set global direction while staying execution‑focused.
Global mindset with experience building strategies spanning multiple geographies.

Here Is Who You Will Work With

Reporting to the Chief Digital Officer.
Direct reports: Product Management, Engagement/Retention/Email Marketing, UX/UI Design, and Customer Experience (CX) for all four brands.
Dotted‑line partners: Performance Marketing, Engineering, Supply Chain/Distribution, Brand Management, Brand Marketing, Product Innovation, Finance, Retail/Wholesale, and Legal.

Benefits include free office snacks, bagels on Wednesdays, lunch on Thursdays, fully stocked kitchens, and the opportunity to meet without Zoom.

Benefits And Perks

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
Wellness and learning & development stipends
4‑week sabbatical after 5 years, 6 weeks after 10 years, 8 weeks after 15 years
20 fully paid weeks off for parents who give birth; 16 weeks for all other paths to parenthood
Virtual and in‑person events, team building, and rooftop parties
Free products from all brands

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, but our salary ranges are competitive and we offer a comprehensive rewards package.

Mammoth Brands is an Equal Opportunity Employer

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. Our commitment to equal employment and advancement opportunities extends to all job levels, without regard to race, color, creed, national origin, religion, sex, pregnancy, parental status, age, disability, genetic information, citizenship, veteran status, gender identity, sexual orientation, marital status, political affiliation, military service, or any other protected status per federal, state, and local laws.

EEOC Compliance

We respect the laws enforced by the EEOC and are dedicated to fostering diversity across our company.

#J-18808-Ljbffr","

VP, Global Head of DTC at Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern consumer packaged goods...","VP, Global Head of DTC",[88],["B","3396401666"],"Work at Mammoth Brands","/jobs/3396401666-vp-global-head-of-dtc","New York, NY, United States","/jobs?keyword=Mammoth+Brands","/jobs?location=New+York%2C+NY%2C+United+States","/jobs?keyword=VP%2C+Global+Head+of+DTC",{"_65":66,"_67":89,"_69":90,"_71":91,"_73":92},"New York","New York, NY, United States, 10261","NY","10261",["D",1776854475000],"SharkNinja","A leading consumer goods company based in Needham seeks a Senior Director, Head of eCommerce, Direct to Consumer. This pivotal role involves owning the US DTC growth strategy, leading P&L management, and optimizing the customer experience across digital platforms. The ideal candidate will have 8-12+ years in eCommerce and digital marketing, demonstrating a track record of growing DTC businesses. The position offers competitive compensation along with various benefits.
#J-18808-Ljbffr","A leading consumer goods company based in Needham seeks a Senior Director, Head of eCommerce, Direct to Consumer. This pivotal role involves owning...","Head of DTC E‑Commerce & Growth",[107],["B","3396469996"],"Work at SharkNinja","7 hours ago","/jobs/3396469996-head-of-dtc-ecommerce-growth","Needham, MA, United States","/jobs?keyword=SharkNinja","/jobs?location=Needham%2C+MA%2C+United+States","/jobs?keyword=Head+of+DTC+E%E2%80%91Commerce+%26+Growth",{"_65":66,"_67":108,"_69":109,"_71":110,"_73":111},"Needham","Needham, MA, United States, 02494","MA","02494",["D",1776771444000],"Shopflamingo","A leading CPG company is seeking a VP, Head of Global DTC to oversee its brands including Harry’s and Flamingo. This role involves defining and executing DTC strategy, ensuring brand differentiation while aligning with omnichannel goals. The ideal candidate has over 15 years of experience in digital commerce and proven leadership in a multi-brand environment, driving innovation and enhancing customer experiences.
#J-18808-Ljbffr","A leading CPG company is seeking a VP, Head of Global DTC to oversee its brands including Harry’s and Flamingo. This role involves defining and exe...","Global DTC Leader for Multi-Brand eCommerce",[123],["B","3396493831"],"Work at Shopflamingo","/jobs/3396493831-global-dtc-leader-for-multi-brand-ecommerce","/jobs?keyword=Shopflamingo","/jobs?keyword=Global+DTC+Leader+for+Multi-Brand+eCommerce",{"_65":66,"_67":89,"_69":90,"_71":91,"_73":92},["D",1776771512000],"Flamingo","A leading personal care brand in New York is seeking an experienced VP, Head of Global DTC to shape its digital commerce strategy. The ideal candidate will have over 15 years of leadership experience, overseeing multiple brands and enhancing customer experiences in an omnichannel environment. This role encompasses strategy development, team leadership, and driving innovation across platforms. The base salary ranges from $275,000 to $315,000 with a comprehensive benefits package.
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Newsday Media Group is a locally owned, independent media company grounded in journalistic excellence, integrity, and commitment to the communities it serves. With 19 Pulitzer Prizes and dozens of Emmy Awards, it's one of the most decorated news organizations in the country.

The company is in the middle of a significant transformation, expanding from its newspaper roots into a multimedia operation spanning digital, video, podcasts, live events, and data-driven civic engagement. NMG properties include the flagship Newsday and Newsday.com, NewsdayTV, the Newsday Live events series, and nextLI, a civic research and community forum platform funded by The Rauch Foundation.

A new 130,000-square-foot headquarters in Melville features a broadcast-quality TV studio and multimedia production space. Newsday Live produces a growing calendar of food and wine tastings, author talks, sports Q&As, concerts, and community events. Feed Me, the company's food and dining vertical, includes a web series, quarterly print magazine, and restaurant coverage. Brand 360, the in-house content studio, partners with advertisers across healthcare, education, energy, tourism, and retail.

Newsday's investigative unit has driven real-world change, from prompting schools to replace unsafe football helmets to contributing reporting that led to federal corruption convictions. Community programs include the Newsday Marching Band Festival, CheerFest, Scholar-Artist honors, and partnerships with local nonprofits focused on hunger, housing, youth education, and child welfare.

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