Director, Analytics

Company Description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full‑service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

As a leader within the Analytics team, the Director, Analytics will play a pivotal role in shaping the future of the team, focusing on business intelligence and data‑driven solutions that enhance marketing performance. This position offers a unique opportunity to help build and guide a team, contributing to the development of future brand strategies. The Director will apply their years of experience in data analysis and strategic consulting as an analytic lead. Sourcing and using the many data sources at the disposal of the analytic team to represent the business impact of our media/marketing campaigns and translating these insights into relevant recommendations for media investment optimization will be key to success.

This role offers a distinctive chance to compose and build a high‑performing analytics team while contributing to the growth and transformation of the organization’s capabilities. It reports into the Vice President, Analytics.

Responsibilities

• Create professional relationships with the many members of your internal and client team(s) while being solely responsible for the quality of communications and deliverables for the entire team that serves on your client’s behalf.
• Work throughout the year with internal and external partners to create measurement plans/proposals that satisfy all client goals and address challenges/opportunities with clearly defined goals and definitions of program success.
• Oversee the creation of the business rules and parameters of the engagement and participate together with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies.
• Manage the many internal data sources and, where applicable, third‑party vendors/data streams that comprise our custom measurement platform while keeping process on task within the established timelines and delivery dates.
• Synthesize the data available to generate insights about the success of our programs in changing the behavior of our target audience.
• Find opportunities for program optimization and improvement.
• Be a strategic consultant using the aforementioned insights as the foundation for presentations, reports, and assorted client deliverables in either a face‑to‑face or virtual setting.
• Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in new business development opportunities as they arise.
• Provide strategic review of your team’s work to ensure deliverables are on time, data cleanliness and presentation of the story are high quality.
• Collaborate with people across the organization, affect positive change, understand competitive offerings, and keep projects moving forward with our teams.
• Independently provide POV for clients or our teams, while sourcing or researching any needed information to inform decision‑making in consideration of business rules.
• Manage a team, teaching process and providing a growth path for direct reports while managing their workload for success.

People & Team Development

• Manage and mentor Analytics Associate Directors, Managers, and Senior Analysts, focusing on building the team’s capabilities around large data analysis, measurement, and data visualization.
• Prepare the team for eventual direct reports and play a key role in the team’s growth, which will align with new brand initiatives and internal shifts.
• Participate in talent recruiting and retention efforts.
• Foster a culture of continuous learning and collaboration within the team, with an emphasis on capability building and teaching.
• Collaborate across a broad range of agency collaborators, including business intelligence, media, content, engineering, and planning, in the development and refinement of capabilities.
• Lead capability‑building efforts within the team, sharing expertise in large datasets, measurement techniques, and technical skills like Python, SQL, and Excel.
• Drive forward‑thinking analytics across the organization, using insights to guide operational transformation.
• Manage prioritization and allocation of resources across projects and teams.

Qualifications

• 8 to 10 years of experience in data/analytics consulting or quantitative marketing/analysis.
• 5‑6 years of client‑facing/consulting experience and 2‑4 years of management experience.
• Literacy of business intelligence software such as Datorama, Tableau, Power BI, Adobe, Google, etc.
• Proven ability to lead and grow analytics teams, develop strategic client solutions, and influence senior decision‑makers.
• Degree in marketing, statistics, mathematics, or economics. An MBA or advanced degree is a plus.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $135,375.00 - $216,684.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant and the requirements of the position, and the Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines.

#J-18808-Ljbffr