Head of Performance
Asset, portland, or, United States
Location: U.S. based (Hybrid). Portland, OR
Compensation: $170k - $210k base + performance bonus + equity
We are open to adjusting scope and leveling for an exceptional candidate with either more or less experience or demonstrated ability to scale DTC revenue.
About Asset
Assetis an award-winning personal care company on a mission to take the taboo out of taking care of your butt. Through science-backed, innovative products and a design-driven approach, Asset is dedicated to improving the health and confidence of all people by normalizing “back there” care. Since launching in December 2023, Asset’s dermatologist and OB/GYN-reviewed formulas have earned acclaim from Esquire and Allure and thousands of customers.
We’re a fast-moving, scrappy team building a category-defining platform brand — and we’re entering our next phase of growth.
The Role
We’re hiring a Head of Performance & Growth to own and scale Asset’s revenue engine.
Our goal for this role is to grow revenue from a few million to many tens of millions and beyond. We have foundational performance and creative systems already in place. Your mandate is to evolve, refine, and scale them into a best-in-class growth engine capable of supporting meaningful multi-year expansion.
This is a true player–coach role.
While owning our full-funnel growth strategy, you will also spend a portion of your time operating directly in the creative system — writing hooks, reviewing ads, directing UGC, and driving structured testing cycles.
In the near term, you are not managing a large team. You are leading from the front — executing hands‑on while building scalable systems. As revenue scales, you will define when and how to build the growth team beneath you.
You will serve as the growth owner — accountable for turning disciplined experimentation across creative, offers, and funnel into durable revenue expansion.
This role has a clear path to VP of Growth as the company reaches the next stage of scale.
What You’ll Do
Own and Scale the Revenue Engine
- Evolve and scale our paid acquisition strategy across Meta, TikTok, YouTube, Google, and emerging channels
- Improve blended CAC, contribution margin, and new customer revenue
- Develop and manage structured experimentation roadmaps across creative, offers, pricing, and funnel
- Translate performance data into clear capital allocation decisions
Refine & Expand the Performance Creative System
- Refine and scale structured creative testing frameworks (hooks, formats, messaging, angles)
- Increase creative output and testing velocity through process and AI-assisted workflows
- Lead weekly performance reviews and structured iteration cycles
- Write hooks, scripts, and ad copy when necessary
- Manage and direct UGC creators, editors, and designers
Own Offer Architecture & Conversion Optimization
- Design and test bundles, subscription incentives, pricing strategies, and promotional architecture
- Lead landing page and PDP testing roadmaps
- Improve CVR, AOV, and retention-driving acquisition mechanics
- Identify structural leverage points across the funnel
Expand & Diversify Channels
- Develop channel expansion roadmap beyond Meta
- Test and scale new channels with disciplined frameworks
- Evaluate incrementality and attribution nuance across channels
Build Growth Infrastructure
- Improve performance dashboards and reporting systems
- Strengthen testing documentation, workflows, and SOPs
- Contribute to forecasting and long-range growth planning
- Help define the timing and structure of future growth hires
What We’re Looking For
- Demonstrated experience scaling a DTC brand from early/significant traction to $25M+ annual revenue (or equivalent growth trajectory)
- 7–12+ years across growth, performance marketing, and performance creative leadership
- Proven ability to operate as a hands-on player–coach in lean environments
- Deep understanding of creative testing architecture and performance leverage
- Experience improving CAC efficiency through structured experimentation
- Experience leading offer architecture and landing page testing
- Strong performance literacy — you understand blended impact, not just channel ROAS
- Experience managing paid media budgets in high-growth environments
- Comfort working without large teams while building toward scale
- Comfort leveraging AI tools to accelerate scripting, testing, and analysis
- Experience in DTC strongly preferred
- Experience in regulated or constrained categories is a major plus
- Bachelor's degree or equivalent experience
Who Thrives in This Role
- Operators who want real ownership
- Leaders motivated by scaling from early traction to meaningful category leadership
- People comfortable getting their hands dirty before building a team
- Systems thinkers who see leverage beyond individual ads
Why This Role Matters
This is a leverage role.
Get this right, and we unlock materially faster growth, stronger capital efficiency, durable performance systems, disciplined channel expansion, and team scale at the right time.
You won’t just optimize ads — you’ll architect and scale the revenue engine that defines Asset’s next chapter.
Why Asset
- Executive-level ownership with direct revenue accountability
- Competitive compensation + meaningful equity
- Clear path to VP of Growth as the company scales
- Direct partnership with the CEO
- Build and scale the growth engine inside a category-defining brand
- Remote team with strong in-person collaboration in Portland, OR
What you can expect as an Asset employee
- Industry-competitive compensation including equity in a fast-growing company
- Competitive Health, Dental, and Vision Benefits
- Flexible PTO Policy
- Play a key role in building a big ass brand disrupting the wellness industry.