Vice President Director, Audience & Insights
Publicis Groupe Holdings B.V, Plano, TX, United States
Overview
The VP, Director of Audience & Insights (A&I) Research is a senior leader within the broader A&I organization, supporting a global electronics account in Plano, Texas. This role leads the generation of actionable insights to inform media strategy, audience activation, consumer research, and measurement. Leveraging research, data, and analytics, this leader answers critical business questions, establishes best practices, and anticipates future needs to drive the business forward. The ideal candidate balances analytical rigor with curiosity—connecting the “what” to the “why” behind the data.
Responsibilities
Lead and Steward Audience & Competitive Practice- Serve as a thought leader and subject matter expert across quantitative and qualitative research
- Own senior‑level relationships with Samsung Media and Consumer Insights teams, delivering insight‑driven solutions
- Drive cross‑functional collaboration with Strategy and Analytics teams to inform audience and campaign planning
- Define and evolve the audience approach to identify, size, and understand growth opportunities
- Connect audience insights and strategic profiling through activation and measurement
- Support Ad Effectiveness / Brand Lift efforts by translating business goals and KPIs into effective study design
- Develop competitive intelligence to inform category, brand, and marketplace context
- Recommend innovative, solutions‑oriented approaches with clear media and marketing implications
- Thrives in a fast‑paced, dynamic environment with strong prioritization and time‑management skills
- Brings agency or research experience in a client‑facing role, including people management
- Communicates clearly and effectively across senior stakeholders, both written and verbal
- Operates independently while collaborating closely across analytics, strategy, investment, and creative teams
Qualifications
- 10+ years of experience in an agency or research environment
- Deep expertise with syndicated audience solutions (e.g., MRI, GWI) and identity‑based audience activation
- Experience leading custom quantitative and qualitative research (survey design, focus groups, etc.)
- Strong background in competitive intelligence and reporting (e.g., MediaRadar, Pathmatics)
- Understanding of brand health frameworks and their application to media strategy
- Working knowledge of paid media across offline and digital channels
Compensation
Compensation Range: $135,375 - $194,460.
Benefits
Publicis Groupe provides medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
EEO Statement
All your information will be kept confidential according to EEO guidelines.
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