Senior Manager, Product Marketing - Walmart Cross Border, Imports at Walmart Inc

Senior Manager, Product Marketing - Walmart Cross Border, Imports

Location: San Bruno, CA.

Overview

Position Summary...

What you’ll do...

The Walmart US eCommerce team builds products and capabilities that allow Marketplace sellers to easily connect with Walmart’s eCommerce customers. We are seeking a highly motivated and experienced individual to join our dynamic team at Walmart Imports. As the Sr. Manager, Product Marketing, you will play a pivotal role in driving the development and execution of innovative marketing strategies to enhance our brand presence and drive revenue growth. In this role, you will collaborate across Strategy, Analytics, Product, and Business to set a vision and build the product marketing strategy to enable our sellers to leverage our B2B shipping solutions to expand selection at Every Day Low Prices (EDLP) for Walmart customers. You will laser focus on ensuring we have the right message and product fit for sellers that deliver value, convenience, reliability and speed. As a new capability within Walmart, this is a priority, high-impact role that will work with Business to understand business needs and translate those into marketing strategies that help us achieve goals. The individual in this role will be skilled at engaging and communicating to senior leaders across multiple domains, as well as engaging at a detailed level across product management, strategy, analytics, central marketing, and Go‑To‑Market (GTM) teams.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals to increase customer acquisition, retention, and overall market share.
• Conduct market research to identify trends, customer needs, and competitor activities, translating insights into actionable plans.
• Collaborate with cross‑functional teams to ensure seamless execution of marketing campaigns, including launches, promotions and advertising initiatives.
• Utilize data analytics to measure the effectiveness of marketing campaigns, track key performance indicators, and provide insights for continuous optimization.
• Manage and allocate marketing budgets effectively, optimizing ROI and ensuring cost‑efficient use of resources.
• Build and maintain strong relationships with key stakeholders across Business, Strategy, Analytics and Product.

Qualifications

• You are a self‑starter with a builder mindset, learning and iterating while managing complexity in large and multi‑threaded projects.
• You thrive at bringing order to ambiguity.
• You successfully balance creative and analytical thinking, using data to validate and measure your results.
• You understand customers and know how to distill complex subjects to clear meaningful insights and messages.
• You possess superior communication skills, flexibility, and ability to juggle multiple tasks to meet aggressive deadlines.
• You’re organized, disciplined, and can manage multiple projects simultaneously.
• You’re experienced with defining and aligning strategies and goals to successfully collaborate and execute cross‑functional projects in a matrixed environment.
• You have a background in transportation, supply chain, cross‑border logistics process design, or Six Sigma.

Minimum Qualifications

• 7+ years marketing experience.
• 2+ years of experience in Retail Analytics, Digital Analytics or eCommerce Analytics.
• Prior experience managing full funnel campaigns across multiple channels (i.e. social media, influencer, out of home).
• Prior experience partnering with creative, operations, product, and analytics teams.
• Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self‑starter.

Benefits & Perks

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Annual salary range: $117,000.00 – $234,000.00.

Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

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