Senior Vice President of Growth

This is a hybrid position requiring regular in-office presence in Los Angeles, CA. Applicants must reside in or near the Los Angeles area.

Out-of-state candidates will not be considered.

Senior Vice President, Growth

Overview

The Senior Vice President (SVP) of Growth is responsible for driving end-to-end revenue growth across the full customer lifecycle—from acquisition and conversion to retention and expansion. This role leads all growth initiatives for a cybersecurity, network, and endpoint protection company such as RealDefense, with a strong emphasis on scalable SaaS business models, subscription billing optimization, and data-driven experimentation.

The ideal candidate combines deep expertise in SaaS growth strategy, billing infrastructure, and advanced testing methodologies with hands-on experience leveraging AI tools to optimize conversion and customer lifetime value.

Key Responsibilities:

Customer Acquisition & Conversion Optimization

• Own the full acquisition funnel across paid, organic, affiliate, and partner channels.
• Drive best-in-class conversion rate optimization (CRO) through rigorous A/B and multi-variate testing frameworks.
• Leverage AI-driven tools and platforms to enhance lead scoring, personalization, and conversion optimization.
• Continuously test and optimize landing pages, pricing flows, checkout experiences, and onboarding funnels.

Billing, Monetization & Subscription Strategy

• Lead strategy and optimization of subscription billing platforms, payment flows, and recurring revenue systems.
• Drive improvements in authorization rates, payment recovery (dunning), and global payment acceptance.
• Partner with Finance and Product teams to refine pricing, packaging, and promotional strategies.
• Ensure seamless billing experiences that reduce friction and increase conversion and retention.

Customer Retention & Lifecycle Growth

• Develop lifecycle marketing strategies to maximize retention, engagement, and lifetime value (LTV).
• Reduce churn through data-driven segmentation, behavioral insights, and targeted interventions.
• Optimize upsell, cross-sell, and renewal strategies across the customer journey.
• Implement AI-powered engagement strategies to personalize user experiences at scale.
• Build and scale a culture of experimentation grounded in data and continuous optimization.
• Establish KPIs across CAC, LTV, churn, ARPU, and funnel conversion metrics.
• Utilize advanced attribution models and analytics tools to inform investment decisions.
• Lead cross-functional testing roadmaps with clear hypotheses, measurement, and iteration cycles.
• Identify and deploy AI tools that improve marketing efficiency, customer acquisition, and conversion rates.
• Integrate AI into personalization, campaign optimization, predictive churn modeling, and revenue forecasting.
• Stay at the forefront of emerging AI technologies applicable to growth and digital commerce.

Cross-Functional Leadership

• Collaborate closely with Product, Engineering, Finance, and Customer Success teams.
• Influence product roadmap based on growth insights, customer behavior, and market trends.
• Build, mentor, and scale a high-performing, multidisciplinary growth team.
• Expand affiliate, reseller, OEM, and distribution partnerships.
• Identify new scalable growth channels aligned with cybersecurity and SaaS market dynamics.

Qualifications:

• 12+ years of experience in growth, marketing, or revenue leadership roles within software/SaaS environments (required) .
• Proven success scaling both customer acquisition and retention in subscription-based businesses.
• Deep understanding of billing platforms and subscription lifecycle management , including payments, renewals, and churn mitigation.
• Strong expertise in multi-variate testing and experimentation frameworks.
• Hands-on experience with AI tools and technologies that drive conversion optimization and growth efficiency.
• Strong analytical and data-driven decision-making skills.
• Experience in cybersecurity, network security, or related technology sectors preferred.

About RealDefense:

Headquartered in Los Angeles, CA, RealDefense LLC is an award-winning software development company known for its flagship product brands, including iolo System Mechanic® and SUPERAntiSpyware®. With a commitment to innovation, RealDefense has consistently earned top ratings from PC Magazine™ and protects over 3 million customers. The RealDefense portfolio also features renowned privacy and security software brands, including MyCleanID, MyCleanPC, USTechSupport, ioloVPN, GetMyDrivers, WarrantyStar, and Support.com.

RealDefense partners with leading consumer brands in the cybersecurity and PC manufacturing sectors to deliver telemetry-enabled monetization solutions. For more information, please visit

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