
Director of Parent Engagement & Advocacy, Alpha - $200,000/year USD
Crossover, elizabeth, nj, United States
Job Overview
Families who choose Alpha rely on trusted advisors across every area of their lives. You will be the one they've been waiting for. You’ll become the person they reach out to when uncertainty arises, when intuition signals a concern, or when they experience a milestone you know you can appreciate. Over time you won’t simply be affiliated with their child’s education—you will be woven into how they experience this defining period of their family’s story.
Attending daily, reliable, and unhurried presence is key. You will be a visible fixture during morning arrivals and afternoon departures, at evening gatherings that hold meaning, and in private exchanges that rarely appear on any scheduled calendar.
Alpha operates outside conventional school frameworks. Students complete core academics in two hours per day through AI‑powered applications, then dedicate the remaining time to public speaking, critical thinking, and applied projects. No traditional lectures, no unnecessary assignments. Our families invest in this model and require ongoing support to realize the intended outcomes.
Key Responsibilities
- Take ownership of the relationship with every enrolled family, ensuring parents feel recognized rather than merely accommodated.
- Identify emerging concerns before they surface as formal discussions, addressing them with sensitivity and interpersonal skill that preserves confidence.
- Maintain a visible presence where families gather: morning arrivals (7–9 am), afternoon departures (2–4 pm), evening parent functions, and select weekend engagements.
- Develop a campus culture with authentic depth—programs, customs, and interactions that foster meaningful belonging among families.
- Encourage parent advocacy naturally, delivering experiences so reliably outstanding that referrals emerge as an organic result.
- Sustain the dialogue about Alpha’s AI‑centered model with families addressing screen‑time questions, skeptical relatives, and periodic uncertainty—across the entire campus experience, not only during enrollment.
- Recognize when a family's alignment is unsuitable and manage that reality with the same professionalism you apply universally, safeguarding the community.
- Establish the frameworks and routines this position demands in a setting where operating guidelines are still evolving.
What You Won’t Be Doing
- Overseeing enrollment processes—that responsibility belongs to the Admissions Director; your work commences once families join and intensifies thereafter.
- Operating from a desk—your community presence defines the role.
- Maintaining standard 9–5 schedules—early mornings, extended afternoons, and evening programming are foundational, not occasional.
- Relying on administrative infrastructure, established protocols, or a complete team—you function with considerable independence and develop what’s necessary.
- Approaching family relationships as transactional accounts—this role values authentic engagement over procedural adherence.
Basic Requirements
- Currently reside within commuting distance of one of these campuses or willing to relocate within 60 days (preference for candidates with existing community roots): Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA.
- Legally authorized to work in the U.S. without sponsorship.
- 5+ years in a relationship‑focused role serving high‑net‑worth or ultra‑high‑net‑worth families—private school admissions, luxury hospitality, philanthropy, or any setting where discretion, warmth, and interpersonal sophistication were as critical as competence.
- Proven capacity to maintain relationships through challenging situations with affluent families and preserve trust throughout.
- Authentic presence and communication approach that quickly establishes credibility with high‑expectation families—genuine rather than rehearsed.
- Personal familiarity with independent, private, or non‑traditional education—through professional experience or as a parent—to provide legitimate authority when families question the approach.
- Sincere conviction in AI‑powered education and the capacity to express that belief authentically throughout years of parent engagement.
- Availability for variable hours: early mornings (7–9 am), late afternoons (2–4 pm), evening events 2–3 × month, and occasional weekend activities.
Nice‑to‑Have Requirements
- Established connections within the local affluent community providing immediate organic credibility on campus.
- Private school or independent school background with demonstrated success in family retention and community development—not merely enrollment metrics.
- Experience managing high‑stakes family dynamics where judgment and discretion were the foundation of sustained trust.
- A talent for designing experiences—events, interactions, environments—where participants feel they belong to something worthy of protection.
- Prior startup or early‑stage involvement where you built from the ground up and maintained composure amid rapid change.
Compensation and Employment
This is a full‑time (40 hours per week) long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. Compensation is $100 USD per hour, equating to $200,000 USD per year assuming 40 hours per week and 50 weeks per year. Payment is weekly. Consult Crossover Help and FAQs for more details. Crossover Job Code: LJ-5598-US-Elizabet-DirectorofPare1.008.
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