Director Sales & Marketing
Highgate, Corpus Christi, TX, United States
Location
Homewood Suites Corpus Christi, 5201 Crosstown Expressway/SH 286, Corpus Christi, TX 78417
Overview
The Director of Sales & Marketing is primarily responsible for leading and driving the top‑line revenue strategy across traditional sales segments — group, volume transient, and catering. The role includes staying ahead of market trends, analyzing market share movement and ongoing competitive hotel analysis, and directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded. The Director will also develop and implement a marketing communications plan to achieve the desired positioning of the hotel, and manage the sales and marketing budget that supports revenue attainment.
Responsibilities
- Lead and drive top‑line revenue for traditional sales segments, including group, volume transient, and catering.
- Assess and react to market trends, market share, and the competitive hotel environment.
- Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel and manage the sales & marketing budget that supports all initiatives.
- Act as the hotel’s voice of the customer and communicate key issues and concerns at all levels of the organization.
- Fluent in reading, assimilating, and using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position, and a wide array of traditional hotel reporting.
- Understand and communicate market trends, demand generators, supply/demand, and economic factors affecting hotel performance.
- Conduct comprehensive competitive set reviews, SWOT analysis, and keep tabs on new supply.
- Understand GEO source and develop a plan to penetrate the primary markets.
- Develop and implement key segment strategies and manage key accounts (both existing and target).
- Design effective sales deployment schemes and market assignments.
- Develop sales goals designed to achieve budget and market share targets.
- Manage group pace measurement and set sales production goals.
- Manage sales activity and travel schedule.
Qualifications
- Bachelor’s degree preferred in Marketing.
- At least 3 years’ experience as a sales leader, with prior hotel sales experience.
- Experience dealing with and communicating with ownership groups and asset management.
- Proficient in managing and using sales automation (DELPHI) and PMS systems.
- Experience working collaboratively with revenue management.
- Well‑rounded knowledge of all market segments and channel sources, and the ability to develop a strategic plan for each.
- Excellent communication and presentation skills.
- Strong interpersonal skills and ability to work in a team environment.
- Ability to direct, lead, train, motivate, and drive a direct sales team; and develop a cooperative and competitive team spirit and winning attitude.
- Must be proficient in MS Office, including Word, Excel, and PowerPoint.
- Must be able to multitask and prioritize departmental functions to meet deadlines.