Position Overview
We are seeking a US Marketing Head to lead the brand and marketing strategy for this innovative project in the U.S. market. Based in Los Angeles, this role reports directly to the Head of the U.S. business and will play a critical role in building the brand from the ground up.
This is a 0-to-1 opportunity , ideal for someone with strong local market insight, hands‑on brand‑building experience, and a passion for shaping a new consumer‑facing business model that blends hardware, retail experience, and content/IP‑driven marketing.
Key Responsibilities
- Define and lead the overall brand strategy for the U.S. market, including brand positioning, target audience, and go‑to‑market approach;
- Drive integrated marketing initiatives, including content, campaigns, and social media strategies, to build awareness and engagement among younger consumer segments;
- Develop traffic acquisition strategies in offline retail environments such as shopping malls and lifestyle districts, and optimize conversion through experiential marketing;
- Lead IP collaborations and cross‑industry partnerships (e.g., pop culture, gaming, lifestyle brands), creating impactful campaigns and brand moments;
- Work closely with product and global teams to localize product positioning and enhance user experience from a To‑C perspective;
- Collaborate with HQ and cross‑functional teams to align global strategy with local execution;
- Support early‑stage team building and resource integration, contributing to the U.S. business growth from 0 to 1.
Requirements
- 6+ years experience in marketing or brand management within the U.S. market, with deep understanding of local consumer behavior and culture;
- Proven track record in building or scaling consumer brands (0–1 or 1–10 experience preferred);
- Experience in industries such as retail, lifestyle brands, experiential business, or youth‑oriented consumer brands is highly preferred;
- Strong capabilities in brand communication, content strategy, and campaign execution;
- Experience in IP collaborations or cross‑brand partnerships is a strong plus;
- Excellent storytelling skills, with the ability to craft compelling brand narratives;
- Strong cross‑cultural communication skills and ability to work with global teams;
- Entrepreneurial mindset, hands‑on, and comfortable working in a fast‑paced, early‑stage environment.