We are looking for a strategic and hands-on Head of Affiliate to lead and scale our acquisition across CIS markets.
This role combines strategy, leadership, and execution, with direct impact on business growth, revenue, and performance.
- Own and scale acquisition strategy across multiple products
- Build and develop the affiliate department (team, structure, processes)
- Drive high-quality traffic through diversified acquisition channels
- Manage key channels: Facebook, TikTok, SEO, ASO, Google Ads / UAC, PPC, influencer and streamer marketing, affiliate networks
- Negotiate and optimize partnerships, deal structures, and payout models
- Design and scale acquisition funnels (inbound and outbound)
- Develop and expand local partnerships across CIS markets
- Collaborate with product teams (landing pages, A/B testing, CRO, localization)
- Manage and allocate marketing budgets (500k+ USD per month)
- Track and optimize key metrics: ROI, CPA, ARPU, LTV
- Analyze customer journeys (CJM) and improve conversion rates
- 3+ years of experience in iGaming or Betting
- 2+ years in a leadership role within affiliate or performance marketing
- Strong knowledge of CIS markets and traffic sources
- Proven track record of scaling affiliate-driven acquisition
- Deep understanding of FTD, ARPU, LTV, and retention metrics
- Hands-on experience with paid social, Google Ads / UAC, SEO / ASO, influencer marketing, CPA networks
- Strong negotiation and partner management skills
- Experience managing budgets of 500k+ USD per month and delivering strong FTD results
- Analytical mindset and solid understanding of unit economics
- Understanding of gambling regulations in target markets
- Fully remote work (Mon–Fri, 10:00–19:00 GMT+2)
- Paid vacation and sick leave
- Competitive salary and performance-based bonus
- Knowledge sharing and internal team events
- Continuous professional growth
- Dynamic environment within a profitable and fast-growing company
This is a high-impact role with full ownership of acquisition strategy and real influence on business growth. If you're ready to scale results and build a strong affiliate function, we’d love to hear from you.
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