Director Pre Sales CPG

Job Description

The Director – CPG Presales, Solutions & Growth Office is a senior leadership role responsible for driving large deal wins, proactive growth, and differentiated solutioning across global Consumer Packaged Goods (CPG) clients.

Role

Director - Pre Sales CPG

Location

Atlanta, GA

Key Responsibilities

Large Deals & Presales Leadership

• Own solution strategy, win themes, and commercial constructs for large, multi tower CPG pursuits (new logos and strategic renewals).
• Act as Solution Leader / Deal Coach for complex RFPs, RFIs, proactive proposals, and executive orals.
• Drive deal qualification rigor, bid governance, and outside in thinking to improve win rates.
• Lead solution workshops with CXOs and senior client stakeholders, positioning TCS as a transformation partner, not a vendor.

CPG Growth Office – Proactive Growth & New Logos

• Shape and execute the CPG Growth Office operating model covering:
  • New logo acquisition
  • Proactive GTM in existing accounts
  • Domain led selling and consulting first motions
• Build and scale proactive deal pipelines, including POV based selling, diagnostics, value discovery, and PoCs.
• Partner with sales, consulting, delivery, and marketing teams to drive grassroots selling and deeper customer connects.
• Differentiated Solutioning & Innovation:
  • Business Consulting & Domain Advisory
  • Data, AI & GenAI
  • SAP & Enterprise Applications
  • Cloud, Infrastructure & Digital Workplace
  • Automation, AIOps, and Managed Services
• Infuse AI led differentiation into presales operations, solution constructs, commercials, and delivery models.
• Build reusable CPG deal playbooks, accelerators, demos, and solution assets.

Commercial Strategy & Pricing Excellence

• Define innovative pricing and commercial models, including:
  • Outcome based pricing
  • Risk reward and gain share models
  • Consumption based and platform led constructs
• Partner closely with finance, pricing, legal, and risk teams to balance competitiveness with margin discipline.
• Strengthen deal economics through value articulation and business case led selling.

Ecosystem & Partner Led GTM

• Drive joint GTM motions with strategic partners (SAP, ServiceNow, hyperscalers, AI platforms).
• Shape joint offerings, solution blueprints, and co innovation plays for CPG clients.
• Strengthen TCS' perception with analysts, partners, and advisors as a CPG transformation leader.

Qualifications

• Deep CPG domain understanding.
• Strong commercial acumen.
• Ability to orchestrate cross functional teams to consistently win high value, transformational deals.

Salary Range: $183,100 - $240,400 a year

#J-18808-Ljbffr