Director of Sales - CCRC
Govig & Associates, Houston, TX, United States
Responsibilities
- Lead, coach, and inspire a small team of sales and marketing professionals to achieve occupancy and revenue goals.
- Personally manage a portfolio of leads and act as a Selling Director, producing consistent move-ins (3-4 per month).
- Partner with the community’s leadership team to execute strategic sales and marketing plans.
- Analyze key performance metrics, monitor conversion rates, and use data to guide decision-making.
- Build strong relationships with prospective residents, family members, and referral partners through trust, follow-up, and community engagement.
- Leverage event marketing, outreach, and digital campaigns to increase traffic and enhance the community’s market visibility.
- Collaborate with regional resources and specialists to align on goals, campaigns, and training initiatives.
Ideal Candidate Profile
- Proven success in senior living sales, preferably with Independent Living or CCRC (Type C entry fee) experience.
- A hands-on, relationship-driven leader who enjoys both selling and coaching.
- Strong business acumen and analytical mindset; comfortable managing sales data, forecasting, and performance tracking.
- Confident yet collaborative leadership style, decisive without being domineering.
- Warm, polished communicator who builds credibility with prospective residents and inspires trust in their team.
- Able to thrive in a stable, high-performing community environment while bringing fresh ideas and strategic energy.
Culture & Team
- Healthy, stable leadership team with a supportive and collaborative environment.
- Community maintains high occupancy across multiple levels of care with a strong reputation for quality and service.
- The Director will partner closely with an experienced Executive Director and regional sales leadership team who value transparency, trust, and results.
- A sales counselor and marketing professionals are already in place. This role will guide, mentor, and elevate their performance.
Why This Role
- This position offers the best of both worlds: the stability of an established, values-based senior living provider and the career upside of a growing, forward-thinking company. It’s an ideal fit for a driven sales professional who wants to make a measurable impact while leading with empathy, professionalism, and purpose.