Director of Leasing

Since 2006, Southwest Equity Partners connects tenants with multi‑family and commercial properties throughout San Diego, California, and exceeds resident and client expectations by embodying our mission and core values.

About The Role

Southwest Equity Partners seeks an experienced Director of Leasing to lead strategy and performance across our San Diego multifamily portfolio. This highly strategic, hands‑on role drives occupancy, maximizes rental revenue, improves lead‑to‑lease performance, and supports lease‑ups for new and renovated communities. The Director works in close partnership with Regional Property Managers, Asset Management, Operations, and Marketing to ensure leasing execution aligns with financial goals and portfolio strategy.

Position Purpose

The Director of Leasing drives occupancy and absorption, maximizes potential rental income, fully utilizes marketing partnerships and capabilities, and limits vacancy time. The Director also assists in leasing new‑build and renovated communities, including underwriting pro‑formas, marketing partnerships, rental rate setting, and various lease‑up assignments. The role provides day‑to‑day oversight of Leasing Managers and helps coordinate leasing assistance for on‑site managers and community managers.

Responsibilities

• Leasing Performance:
  
  
  
  • Drive occupancy and revenue across the portfolio
  
  
  • Monitor traffic, conversion, and vacancy trends by property
  
  
  • Identify gaps quickly and implement solutions that move the needle
  
  
  
  


• Team Leadership & Accountability:
  
  
  
  • Coach on‑site managers, community managers, and leasing managers on follow‑up, closing, and sense of urgency
  
  
  • Set clear expectations for lead management and showing standards
  
  
  • Hold team members accountable for performance metrics and leasing targets per person and per property
  
  
  
  


• Lead Management Strategy:
  
  
  
  • Ensure consistent tracking of inquiries and applicant information in Appfolio via the Guest Card workflow
  
  
  • Establish, update, or enforce follow‑up standards for inquiries
  
  
  • Drive improvement with lead‑to‑lease conversion ratios
  
  
  
  


• Marketing & Property Branding / Positioning:
  
  
  
  • Oversee listing quality, pricing strategies, and concession implementation
  
  
  • Review ads for accuracy, DRE compliance, and effectiveness
  
  
  • Partner with marketing vendors to keep listings competitive and front‑and‑center
  
  
  • Drive revenues with thorough understanding and analysis of competition and development of creative marketing programs
  
  
  
  


• Vacancy Management:
  
  
  
  • Track vacancy time and identify bottlenecks in the leasing and turnover cycle
  
  
  
  


• Community & Corporate Operations:
  
  
  
  • Ensure smooth operation of each community in partnership with stakeholders
  
  
  • Coordinate with ownership, asset managers, or vendors for special community‑related projects
  
  
  • Hire and train all open positions in the group in tandem with the Director of Operations
  
  
  • Supervise day‑to‑day operations of all staff, ensuring policies and procedures are followed
  
  
  • Provide superior customer service and communication to residents and prospects to enhance satisfaction and renewals
  
  
  • Assist the Director of Client Services & Asset Management with aspects of overall community budget and finances
  
  
  • Maintain positive relations with all community vendors
  
  
  
  


• Administrative:
  
  
  
  • Perform routine clerical and administrative functions such as drafting correspondence, scheduling appointments, and maintaining paper and electronic files
  
  
  
  

Accountability

• Effective communication and customer service skills


• Handle highly confidential and sensitive information with sound judgment and discretion


• Work in tandem with the Director of Client Services for financial and asset‑related projects

Qualifications Required

• Strong interpersonal skills and ability to work under time constraints


• Strong project management, analytical, and research skills with a demonstrated ability to manage projects from inception through completion


• High school diploma required; Bachelor’s degree preferred


• 5+ years of multifamily property management experience


• Excellent oral and written communication skills


• Experience in supervisory and staff‑management roles


• Experience writing and maintaining budgets


• Proficiency in Appfolio or similar property‑management software


• General office, bookkeeping, and sales skills


• Computer literate, including Microsoft Office Suite


• Detail oriented and able to focus amid frequent interruptions


• Maintain confidence and protect confidential operations of the business


• Ability to operate in an open work area with moderate everyday noise


• Ability to work from multiple locations


• Ability to perform other duties as required


• Property Manager / Real Estate license required within two years of start of position

Compensation

• Annual salaried position; $90,000 paid bi‑monthly


• Health insurance coverage: 100% of the employee is covered; 0% of dependents are covered


• Dental and vision options available


• Leasing commission eligible: varies by property


• Annual performance bonus eligible


• 401(k) program with company matching annually; eligibility depends on current plan provider (details upon commencement of employment)


• Property Management Referral Commission Program

Work Schedule

• Hours: Monday – Friday 8:30 am to 5:30 pm


• Nights, weekends, or additional hours as required and directed by supervisor


• Location: In‑person office (Travel within San Diego Region 35% of the time)


• In‑person location: Solana Beach, California

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