Leasing & Marketing Team Leader, New Development

POSITION: Leasing & Marketing Team Leader, New Development

Full Time, Non‑Exempt

Compensation: Hourly Rate, plus Benefits and Bonus eligibility

Summary

As the New Development Leasing & Marketing Team Leader, you are responsible for assisting the New Development Community Manager in maintaining all aspects of property operations, with a concentration on leasing, marketing, branding, future resident relations, and functions of the temporary leasing office and the community. The role strives for 100% occupancy through pre‑leasing of future availability.

Responsibilities (Including but not limited to)

• Utilize company leasing expectations and procedures to warmly greet prospective clients, qualify needs, professionally present the temporary leasing office and leasing visuals/materials, employ feature/benefit selling, close the sale, and follow‑up using Cardinal’s Sales Platform (Cardinal Way of Leasing).
• Earn and maintain a Cardinal Way of Leasing certification by utilizing CWoL resources and passing both in‑house and third‑party shops in accordance with training department scoring standards.
• Assist the Community Manager in training all full‑time and part‑time leasing team members on job duty expectations, including customer service, phone etiquette, leasing workflows, resident interactions, marketing, and CWoL.
• Answer incoming phone calls professionally and handle accordingly, whether the caller is a prospective client, a client, an internal company team member, or a vendor.
• Complete all lease applications and participate in the verification of applications; notify prospective clients of results.
• Maintain and perform upkeep of the temporary office and tour route to ensure curb‑side appeal.
• Implement new‑development grand opening events and open houses.
• Plan and execute a Monthly Marketing Plan (MMP) consisting of future residential events, housing fairs, open houses, orientations, university and local marketing events, promotional items, incentives, outreach, social media, and digital marketing.
• Create partnerships with local businesses and national vendors, and conduct heavy outreach marketing efforts to build brand awareness.
• Run the community’s social media accounts: create captivating content, design engaging campaigns, and use analytics to inform decisions.
• Maintain and improve the community’s online reputation through reviews and internal satisfaction survey tools.
• Participate in Cardinal U training as required.

Qualifications

• 1‑2 years of customer service and sales experience.
• Strong social media skills and current digital marketing trends knowledge.
• Strong communication skills.
• High‑energy and thrives in a fast‑paced environment.
• Pride in providing excellent service.
• Excellent customer service skills—warm, friendly, helpful in person and on the phone.
• Basic computer skills: typing and writing ability for correspondence, memos, etc.
• High School Diploma or equivalent.
• Available to work evenings and weekends.
• Ability to embody the Cardinal Culture and Cardinal Core Values every day.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work both inside and outside apartment buildings and in all areas of the property, including amenities, and have frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be unpleasant and/or hazardous.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the Team Member is regularly required to use hands to finger, type, handle, or feel and talk or hear. The Team Member is regularly required to stand, walk, reach with hands and arms, and climb, stoop, or squat. Incumbents must be able to physically access all exterior and interior parts of the property and amenities and must be able to work inside and outside in all weather conditions including, but not limited to, rain, snow, heat, hail, wind, and sleet.

The Team Member must be able to push, pull, lift, carry, or maneuver weights of up to twenty (20) pounds. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Rare or regular travel may be required to assist properties as needed, attend training classes or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.

The above job description is not intended to be an all‑inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their Team Leader.

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