Sales Director - Assisted Living

RoseWood Village at Hollymead, 2029 Lockwood Dr., Charlottesville, Virginia, United States of America

Job Description

Posted Monday, April 6, 2026 at 4:00 AM

Allegro Living serves as the parent company of Allegro Management Company and Spring Arbor Management Company, uniting decades of senior living expertise under one trusted name. Formed through the 2025 merger of two well-established brands, Allegro Living is building a premier senior living platform defined by inspired lifestyles, compassionate care, and meaningful regional reach. The only thing we're missing is YOU!

Now Hiring: Sales Director | Spring Arbor – Rosewood of Hollymead!

Are you someone who thrives on building connections and helping others find a place to truly feel at home? Spring Arbor Rosewood of Hollymead is searching for adriven, compassionate, and energetic Sales Director to join our dynamic team!

In this impactful leadership role, you’ll serve as the face of our communities—creating meaningful relationships, guiding families through important decisions, and fueling growth through genuine connection and outreach.

What You’ll Do

• ✨ Cultivate strong relationships with families and referral partners
• ✨ Drive occupancy and revenue with passion and purpose
• ✨ Highlight the unique lifestyle, care, and sense of community that set us apart

What We’re Looking For

A relationship-builder at heart—someone who loves networking, excels in a fast-moving environment, and has a true passion for senior living.

The Sales Director is responsible for building and maintaining high occupancy levels at the Community. This position oversees the coordination, management and leadership of all sales and marketing activity of the Community.

Areas of Responsibility

• Present the Community to prospects using relationship-based selling techniques.
• Provide ongoing customer service and first impressions training to Community associates. Every associate must be sales and customer service oriented.
• Work with Maintenance and Housekeeping to coordinate move-ins and move-outs.
• Develop and enhance Community image and reputation through appropriate public relations activities.
• Coordinate a sales strategy that maximizes prospect interactions and time in the selling zone.
• Recruit, manage, train, motivate, and evaluate Sales & Marketing (S/M) associates (where applicable) according to Company policies and procedures.
• Utilize payroll software platform to schedule S/M associates (where applicable) so that the Community has associates on duty six or seven days per week, based upon occupancy. This also includes scheduling for appropriate coverage during peak holiday time frames.
• Oversee and monitor that the S/M associates are properly accounting for hours worked. Review the time clock records with the Business Office Manager on a timely basis. Submit new hire paperwork as required.
• Plan and manage sales and marketing budget within approved guidelines and according to Company policies and procedures.
• Other job duties as assigned – see full job description.

Required Qualifications

• Bachelor's Degree in business, marketing, or communications or equivalent experience.
• Minimum 3 to 5 years sales management experience.
• Proven track record of new business development and closing skills required.
• Must have a positive Criminal Background Screening.
• The Community is a drug free workplace; associates are subject to adherence to the Company Drug Free Workplace policy.
• Experience in relationship-based sales of services or intangibles is a plus.

WHO WE ARE!

Just as a family makes a house a home, our family of dedicated professionals makes Spring Arbor a place where our residents feel loved, like an extension of the family. Spring Arbor has continued to build on its successes, owning and operating senior living communities across multiple states, providing exceptional care and services to our residents. From Residential Assisted Living to Memory Care, our team nurtures each resident's independence by promoting dignity and choice in a setting of compassionate care. Join our team and work with us here. You’ll love it!

To learn more about our organization, please visit . Spring Arbor Senior Living is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Allegro Living, LLC is an Equal Opportunity Employer

Allegro Living, LLC is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available person in every job. It is the policy of Allegro Living to grant equal employment opportunities to all qualified persons without regard to race, color, creed, sex, religion, age, national origin, marital status, sexual orientation, citizenship, physical or mental disability that does not prohibit performance of essential job functions, veteran's status, or any other conditions or identifications against which discrimination is prohibited.

RoseWood Village at Hollymead, 2029 Lockwood Dr., Charlottesville, Virginia, United States of America

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