Vice President - Marketing
DataCore Software, fort lauderdale, fl, United States
Vice President - Marketing
Department: Corporate Marketing
Reports to: Chief Revenue Officer
Status: Full-Time, Exempt
About DataCore Software
DataCore is a global leader in software‑defined storage and data infrastructure, serving more than 10,000 customers worldwide. Backed by Insight Partners and supported by a global team of 400+ employees, DataCore is entering a high‑growth phase with a clear mandate to surpass $100M ARR.
We are seeking a transformative Vice President of Marketing to architect and scale a modern, AI‑enabled global growth engine. This leader will redefine our market narrative, accelerate pipeline generation, and build a marketing organization that combines strategic storytelling, operational excellence, and advanced AI‑driven execution.
Reporting to the Chief Revenue Officer, the VP of Marketing will operate as a core revenue leader, responsible for driving measurable contributions to pipeline, ARR growth, and category leadership across core, edge, and cloud environments.
The Opportunity
This is not a traditional marketing leadership role.
A Strategic Growth Architect
- Builds repeatable, scalable, and data-driven growth models
- Brings creativity to positioning, go‑to‑market models, and category strategy
- Uses AI to multiply productivity and performance
- Treats marketing as a revenue engine
Key Responsibilities
- Revenue & Growth Leadership
- Own global marketing pipeline targets and measurable revenue contribution
- Build scalable, repeatable programs that drive acquisition, acceleration, retention, and expansion
- Develop a compounding growth engine aligned with ARR objectives
- Partner tightly with Sales to optimize funnel velocity, conversion, and win rates
- Drive CAC efficiency and marketing ROI improvement
- Category Strategy & Portfolio Positioning
- Define and elevate DataCore’s category narrative across software‑defined storage and data infrastructure
- Develop a unified platform story across core, edge, and cloud environments
- Lead segmentation strategy, ICP refinement, and vertical positioning
- Translate complex infrastructure technologies into compelling, differentiated value propositions for technical and business buyers
- Architect solution plays that unify multiple products into cohesive growth motions
- Modern Demand Generation & AI‑Driven Growth
- Lead global demand generation across digital, ABM, field, and partner channels
- Design and operationalize ABM plays across strategic accounts, target verticals, partners, and existing customer expansion opportunities
- Build integrated, insight‑driven campaigns aligned to strategic solution plays
- Implement predictive and AI‑driven pipeline modeling to optimize budget allocation and performance
- Develop AI‑powered content systems that increase speed, personalization, and output quality
- Introduce agentic workflows and automation that reduce manual effort and increase campaign velocity
- AI‑Enabled Marketing Operations
- Modernize the marketing tech stack to enable automation, personalization, and scalable experimentation
- Leverage AI for:
- Content production and localization
- Customer segmentation and targeting
- Funnel optimization
- Sales enablement intelligence
- Competitive insights
- Build a data‑first organization with real‑time dashboards tied to pipeline and revenue impact
- Continuously improve operational efficiency through workflow automation and intelligent tooling
- Sales & Partner Enablement
- Develop differentiated sales narratives, battlecards, and enablement frameworks
- Align product launches with repeatable sales plays
- Strengthen partner marketing and channel enablement programs
- Ensure consistent global messaging and execution
Ideal Candidate Profile
We are seeking a high‑impact, growth‑oriented marketing leader who combines enterprise infrastructure expertise with creative, AI‑native thinking.
Required Qualifications
- 12+ years of B2B marketing leadership in enterprise infrastructure, storage, cloud, or data platforms
- Proven track record of driving measurable pipeline growth and ARR impact
- Experience building and scaling account‑based growth programs across new logo, partner‑led, and expansion motions, with demonstrated impact on named‑account pipeline, deal velocity, and influenced ARR
- Demonstrated success leading product marketing and portfolio positioning for complex technical solutions
- Strong understanding of hybrid infrastructure, virtualization, cloud, Kubernetes, and modern architectures
- Experience leading distributed global teams
Differentiating Capabilities
- Experience implementing AI‑driven marketing systems and automation
- A history of introducing new go‑to‑market models or category repositioning
- Evidence of building experimentation cultures and growth frameworks
- Comfort leveraging generative AI, predictive analytics, and automation tools to improve productivity and outcomes
- Systems thinking— the ability to design scalable engines rather than one‑off campaigns
- Exceptional storytelling, executive presence, and cross‑functional influence
What Success Looks Like
(Immediate Mandate / First 3-6 Months)
- Assess current team, programs, spend, and funnel performance
- Simplify priorities and establish a 30‑day operating cadence
- Realign roles, agencies, and budget to strategic growth areas
- Create clear pipeline accountability with Sales
- Identify quick wins in AI‑enabled productivity and campaign execution
(6-12 Months)
- A clearly defined and differentiated category narrative
- Measurable acceleration in pipeline growth and funnel velocity
- AI‑enabled marketing workflows improving productivity and efficiency
- Increased marketing‑sourced and influenced ARR
- Strong alignment between Product, Sales, and Marketing
- A scalable global marketing engine built for sustained growth