International Sales Manager
This position reports to the VP of Sales and operates cross functionally as a key member of the Sales & Marketing team. The International Sales Manager is responsible for developing and executing global sales strategies to expand the Bigelow brand internationally. This role drives growth in existing markets while identifying and building new market opportunities (with focus on the Americas), establishing strong distributor and retail partnerships, and ensuring alignment with overall company objectives.
International Sales Strategy & Market Development
- Develops and executes international sales strategies aligned with corporate growth objectives
- Evaluates and prioritizes existing markets to drive sustainable growth and increased market share
- Identifies and assesses new market opportunities based on strategic criteria and brand alignment
- Builds and presents business cases and go-to-market strategies for expansion into emerging markets
- Establishes clear market entry strategies, including distribution, pricing, and promotional plans
Account Management & Business Development
- Builds and strengthens relationships with international distributors, brokers, and retail partners
- Leads sales presentations, business reviews, and negotiations with key partners
- Drives execution of trade and consumer initiatives to support brand growth in international markets
- Provides tea education and brand storytelling to customers and partners to enhance brand positioning
Sales Analysis, Reporting & Forecasting
- Monitors and analyzes sales performance across international markets to identify trends and opportunities
- Provides regular reporting and actionable insights to senior leadership
- Develops and maintains sales forecasts, incorporating market trends, distributor feedback, and internal data
- Tracks key performance indicators to evaluate effectiveness of strategies and initiatives
Operational Management & Cross-Functional Collaboration
- Partners with internal teams to manage international documentation, logistics, and export requirements
- Partners with internal teams to ensure compliance with legal, regulatory, and tariff requirements across markets
- Monitors currency trends and assesses potential business impacts
- Collaborates with Sales Support, Supply Chain, Finance, and Marketing to ensure seamless execution of international business
Skills Required
- Strong strategic thinking with the ability to translate insights into actionable plans
- Proven ability to analyze sales data and identify growth opportunities
- Excellent communication and presentation skills, with the ability to influence internal and external stakeholders
- Strong relationship-building and negotiation skills across diverse markets and cultures
- Highly organized with strong planning and prioritization capabilities
- Self‑starter with the ability to work independently and drive initiatives forward
- Problem‑solving mindset with a proactive, solutions‑oriented approach
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Multilingual skills are required (English & Spanish)
Direct Reporting Positions
- None
Education and/or Experience
- Bachelor’s degree in Business, Marketing, or related field
- 7–10 years of experience in CPG international sales
- Demonstrated success in expanding U.S. brands into international markets
Travel Requirements
- Approximately 50% international travel