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Social Media Community Engagement Specialist

Russell Tobin, New York, NY, United States


Social Media Community Engagement Specialist Russell Tobin & Associates

is seeking a Social Media Community Engagement Specialist to work for one of our well‑recognized fashion clients. Prior professional experience in social engagement on Instagram and TikTok is desired, with strong writing skills and a background in retail brand writing.

Contract: 2–3 months, likely to be extended. Schedule: Part‑time 20–30 hrs per week, 1 day in the office (flexible with occasional evenings and weekends). Location: Candidate must be located in Manhattan, NY or Columbus, OH. Pay Rate: $35–45 per hour on W‑2.

Responsibilities

Lead daily community engagement across all social platforms, delivering proactive and reactive interactions that strengthen brand affinity and grow fan communities.

Champion brand tone‑of‑voice and knowledge, ensuring every interaction reflects the client’s values.

Manage and respond within client owned comment sections across priority platforms.

Engage with superfans and loyal consumers to deepen relationships.

Flash emerging sentiment, recurring questions, and product feedback.

Identify high‑impact client UGC and viral social conversations for timely participation.

Publish culturally additive brand comments in earned spaces.

Ensure tone, timing, and cultural fluency align with brand strategy.

Track and analyze performance metrics tied to community engagement (e.g., impressions, likes, replies, EMV) across owned and earned spaces for optimization.

Work with the marketing specialist to support ad‑hoc needs.

Qualifications

Experience with Instagram and TikTok community engagement.

Strong writing skills and a background in retail brand writing.

Ability to work flexible hours, including evenings and weekends.

Strong understanding of social media trends, competitive landscape, and best practices.

Attention to detail and organization.

A self‑starter and analytical mindset.

Must be able to work for any employer in the United States.

Desired Skills

Written skills – writing for flair and personality.

Strong understanding of social media inclusive of trends, competitive landscape, and best practices.

Attention to detail and organization.

A self‑starter.

Analytical.

Equal Employment Opportunity We are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances.

Accommodations We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation, please contact us.

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