Web Analytics Specialist
Discovery Senior Living, Florida, NY, United States
Position Summary
We are seeking a highly technical Digital Measurement & Tagging Specialist to lead the end‑to‑end implementation of our tracking ecosystem. You will be responsible for ensuring that every marketing dollar is accounted for by maintaining a seamless data flow between our websites, Google Tag Manager, and our various advertising platforms including Google, Meta, and Microsoft.
Essential Duties And Responsibilities
Architecture & Deployment: Manage the full implementation of Google Tag Manager (GTM) containers, including complex Triggers & Variables to capture granular user data.
Server‑Side Implementation: Lead the transition to and maintenance of Server‑Side Tag Manager, improving data privacy, security, and website performance.
Quality Assurance: Execute rigorous Preview & Debugging processes to ensure tags fire correctly without impacting site speed or user experience.
Analytics & Reporting Ecosystem: Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties.
Search Integration: Configure Google Search Console and manage Search Console API integrations to sync organic performance data with GA4 reporting.
UTM Governance: Standardize UTM Tagging protocols across all paid and organic channels to ensure clean attribution.
Conversion Tracking & Paid Media Support: Define and set up conversion actions aligning with business KPIs, including deep‑funnel events and lead form tracking.
Platform Syncing: Manage the importing of GA4 conversion actions into Google Ads to optimize bidding strategies and ROI.
Multi‑Channel Tracking: Oversee measurement for Google Ads and Microsoft Ads, ensuring pixels and conversion scripts are firing accurately for both platforms.
End‑to‑End Testing: Conduct comprehensive conversion tracking form testing to validate that leads are being captured in both the CRM and advertising platforms.
API Management: Utilize Google Search Console API Management to automate data exports, custom reporting dashboards, user management and property activation.
Looker Studio: Create comprehensive dashboards utilizing data blending and real‑time data access to visualize performance.
Search Console API: Manage Google Search Console API connections for advanced SEO data extraction and reporting.
Qualifications
Technical Expertise: Advanced proficiency in GTM (Web & Server‑Side) and GA4.
Platform Knowledge: Proven experience managing tracking for Google Ads, Microsoft Ads, and Google Search Console.
Problem Solving: Exceptional ability to troubleshoot broken tags and data discrepancies using browser developer tools and GTM debug mode.
Data Integrity: Strong understanding of UTM parameters and data layering to ensure high‑quality reporting.
Communication: Ability to translate complex technical tracking requirements into actionable insights for marketing stakeholders.
Experience with a variety of Marketing Automation and CMS systems a plus.
Capacity to function in a fast‑paced, high‑pressure environment.
Strong time management and multitasking skills with ability to prioritize tasks.
Ability to follow and take direction and feedback.
Ability to build relationships and articulate ideas well with a keen attention to detail.
Critical thinking and problem‑solving skills.
Ability to work with teams and collaborate.
#J-18808-Ljbffr
Essential Duties And Responsibilities
Architecture & Deployment: Manage the full implementation of Google Tag Manager (GTM) containers, including complex Triggers & Variables to capture granular user data.
Server‑Side Implementation: Lead the transition to and maintenance of Server‑Side Tag Manager, improving data privacy, security, and website performance.
Quality Assurance: Execute rigorous Preview & Debugging processes to ensure tags fire correctly without impacting site speed or user experience.
Analytics & Reporting Ecosystem: Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties.
Search Integration: Configure Google Search Console and manage Search Console API integrations to sync organic performance data with GA4 reporting.
UTM Governance: Standardize UTM Tagging protocols across all paid and organic channels to ensure clean attribution.
Conversion Tracking & Paid Media Support: Define and set up conversion actions aligning with business KPIs, including deep‑funnel events and lead form tracking.
Platform Syncing: Manage the importing of GA4 conversion actions into Google Ads to optimize bidding strategies and ROI.
Multi‑Channel Tracking: Oversee measurement for Google Ads and Microsoft Ads, ensuring pixels and conversion scripts are firing accurately for both platforms.
End‑to‑End Testing: Conduct comprehensive conversion tracking form testing to validate that leads are being captured in both the CRM and advertising platforms.
API Management: Utilize Google Search Console API Management to automate data exports, custom reporting dashboards, user management and property activation.
Looker Studio: Create comprehensive dashboards utilizing data blending and real‑time data access to visualize performance.
Search Console API: Manage Google Search Console API connections for advanced SEO data extraction and reporting.
Qualifications
Technical Expertise: Advanced proficiency in GTM (Web & Server‑Side) and GA4.
Platform Knowledge: Proven experience managing tracking for Google Ads, Microsoft Ads, and Google Search Console.
Problem Solving: Exceptional ability to troubleshoot broken tags and data discrepancies using browser developer tools and GTM debug mode.
Data Integrity: Strong understanding of UTM parameters and data layering to ensure high‑quality reporting.
Communication: Ability to translate complex technical tracking requirements into actionable insights for marketing stakeholders.
Experience with a variety of Marketing Automation and CMS systems a plus.
Capacity to function in a fast‑paced, high‑pressure environment.
Strong time management and multitasking skills with ability to prioritize tasks.
Ability to follow and take direction and feedback.
Ability to build relationships and articulate ideas well with a keen attention to detail.
Critical thinking and problem‑solving skills.
Ability to work with teams and collaborate.
#J-18808-Ljbffr