Director of Sales and Marketing
Encore Parkside, Newark, DE, United States
Encore of Parkside is currently hiring for a Director of Sales and Marketing. The Director of Sales and Marketing is responsible for driving occupancy through a relationship-centered sales approach that prioritizes connection, discovery, and personalized guidance. This role leads the full sales cycle, from initial inquiry through move-in, while creating an experience that reflects Encore’s commitment to hospitality and excellence. This position includes monthly commission.
Key Responsibilities
Lead and manage all sales activities, including inquiry follow-up, tours, and closing
Build meaningful relationships with prospects, families, and professional referral partners
Conduct thoughtful, personalized tours that focus on lifestyle, emotional connection, and individual needs, not just features and pricing
Listen actively to understand each prospect’s story, motivations, and concerns, and tailor the experience accordingly
Guide prospects through decision-making with confidence, clarity, and care
Maintain consistent and timely follow-up to nurture relationships and build trust over time
Collaborate with community teams to ensure a seamless and welcoming experience from first impression through move-in
Track and manage all activity in CRM systems to ensure accountability and performance visibility
Analyze conversion metrics and adjust strategies to continuously improve results
Participate in outreach efforts, events, and networking to build awareness and generate qualified leads
What Success Looks Like
Prospects feel comfortable, understood, and supported throughout their journey
Tours result in strong emotional engagement and clear next steps
Relationships are nurtured consistently, leading to increased conversion rates
The community is known not just for its amenities, but for how it makes people feel
Sales goals are achieved monthly
Qualifications
3+ years of experience in sales, preferably in senior living, healthcare, hospitality, or a relationship-driven industry
Proven ability to build rapport quickly and establish trust with a wide range of individuals
Strong communication and active listening skills
Ability to guide conversations with empathy while maintaining focus on outcomes
Organized, self-motivated, and results-driven
Experience with CRM systems and sales performance tracking
A natural ability to connect with others and create a positive, memorable experience
Why Encore At Encore, we don’t just fill apartments, we help people find their next chapter. Our approach is rooted in hospitality, authenticity, and creating an experience that feels as good as it looks.
If you are someone who believes that how people feel matters just as much as what they choose, you’ll thrive here.
This organization does not discriminate in hiring or employment on the basis of ancestry, race, color, religion, national origin, sex, sexual orientation, age, military status, veteran status, or disability. No question on the application is intended to secure information to be used for such discrimination. This application will be given every consideration, however its receipt does not imply employment for the applicant.
#J-18808-Ljbffr
Key Responsibilities
Lead and manage all sales activities, including inquiry follow-up, tours, and closing
Build meaningful relationships with prospects, families, and professional referral partners
Conduct thoughtful, personalized tours that focus on lifestyle, emotional connection, and individual needs, not just features and pricing
Listen actively to understand each prospect’s story, motivations, and concerns, and tailor the experience accordingly
Guide prospects through decision-making with confidence, clarity, and care
Maintain consistent and timely follow-up to nurture relationships and build trust over time
Collaborate with community teams to ensure a seamless and welcoming experience from first impression through move-in
Track and manage all activity in CRM systems to ensure accountability and performance visibility
Analyze conversion metrics and adjust strategies to continuously improve results
Participate in outreach efforts, events, and networking to build awareness and generate qualified leads
What Success Looks Like
Prospects feel comfortable, understood, and supported throughout their journey
Tours result in strong emotional engagement and clear next steps
Relationships are nurtured consistently, leading to increased conversion rates
The community is known not just for its amenities, but for how it makes people feel
Sales goals are achieved monthly
Qualifications
3+ years of experience in sales, preferably in senior living, healthcare, hospitality, or a relationship-driven industry
Proven ability to build rapport quickly and establish trust with a wide range of individuals
Strong communication and active listening skills
Ability to guide conversations with empathy while maintaining focus on outcomes
Organized, self-motivated, and results-driven
Experience with CRM systems and sales performance tracking
A natural ability to connect with others and create a positive, memorable experience
Why Encore At Encore, we don’t just fill apartments, we help people find their next chapter. Our approach is rooted in hospitality, authenticity, and creating an experience that feels as good as it looks.
If you are someone who believes that how people feel matters just as much as what they choose, you’ll thrive here.
This organization does not discriminate in hiring or employment on the basis of ancestry, race, color, religion, national origin, sex, sexual orientation, age, military status, veteran status, or disability. No question on the application is intended to secure information to be used for such discrimination. This application will be given every consideration, however its receipt does not imply employment for the applicant.
#J-18808-Ljbffr