Marketing and SEO Specialist
Maggie Sottero Designs | Wedding Dress Designer, West Valley City, UT, United States
About the Role:
The Marketing & SEO Specialist drives digital growth through content creation, search optimization, and website performance. This role owns the Maggie Sottero blog and website content — writing and optimizing across pages and on-page elements with a focus on search intent, brand voice, and conversion.
This position leads SEO and Answer Engine Optimization (AEO) strategy informed by keyword insights and evolving search behavior, including visibility across AI-powered experiences such as featured snippets, structured data, and LLM-cited sources. It works cross-functionally with marketing, brand design, and web teams and reports to the Marketing Manager.
Key Responsibilities:
Develop and execute SEO and AEO strategies to improve rankings, traffic, and conversions.
Optimize content for AI-powered search experiences, including featured snippets, FAQ structure, schema markup, and citation-building for LLM-based platforms (Gemeni, ChatGPT, etc.).
Execute link-building initiatives and manage backlink health.
Monitor competitor strategies and emerging trends across search and AI.
Content Creation & Management
Own the blog content calendar, targeting high-impact, seasonal, and growth-focused keywords.
Write, optimize, and publish SEO-driven content aligned with search intent and conversion goals.
Manage and publish blog content within WordPress CMS, ensuring proper formatting, SEO structure, and on-page optimization.
Social & Visual Content
Work with the brand design team to develop blog and social assets that support content performance.
Manage content distribution across Instagram and Pinterest, including Pin SEO, keyword-rich descriptions, and content repurposing strategies tailored to high-intent bridal audiences.
Technical SEO & Site Optimization
Collaborate with web teams to optimize site architecture, internal linking, and metadata.
Update website copy and on-page elements to align with SEO best practices.
Conduct ongoing SEO audits; identify technical issues, content gaps, and performance opportunities.
Manage the external SEO partnership, including reviewing deliverables and implementing technical and strategic recommendations.
Analytics & Reporting
Use tools such as SEMrush, GA4, and Google Glimpse to track performance, conduct research, and identify growth opportunities.
Translate analytics into actionable insights to inform content and SEO strategy.
Report weekly on keyword performance, ranking trends, and visibility across priority terms.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
2 – 4+ years of experience in content, SEO, or digital marketing.
Strong writing and editing skills with a clear understanding of search intent.
Experience working within WordPress CMS.
Proficiency with GA4, SEMrush, and Google Search Console.
Solid understanding of technical SEO concepts, including site structure, indexing, metadata, and schema markup.
Ability to manage multiple projects and meet deadlines.
Analytical mindset with a focus on performance and optimization.
Salary:
$25 - $32/hour based on experience
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This position leads SEO and Answer Engine Optimization (AEO) strategy informed by keyword insights and evolving search behavior, including visibility across AI-powered experiences such as featured snippets, structured data, and LLM-cited sources. It works cross-functionally with marketing, brand design, and web teams and reports to the Marketing Manager.
Key Responsibilities:
Develop and execute SEO and AEO strategies to improve rankings, traffic, and conversions.
Optimize content for AI-powered search experiences, including featured snippets, FAQ structure, schema markup, and citation-building for LLM-based platforms (Gemeni, ChatGPT, etc.).
Execute link-building initiatives and manage backlink health.
Monitor competitor strategies and emerging trends across search and AI.
Content Creation & Management
Own the blog content calendar, targeting high-impact, seasonal, and growth-focused keywords.
Write, optimize, and publish SEO-driven content aligned with search intent and conversion goals.
Manage and publish blog content within WordPress CMS, ensuring proper formatting, SEO structure, and on-page optimization.
Social & Visual Content
Work with the brand design team to develop blog and social assets that support content performance.
Manage content distribution across Instagram and Pinterest, including Pin SEO, keyword-rich descriptions, and content repurposing strategies tailored to high-intent bridal audiences.
Technical SEO & Site Optimization
Collaborate with web teams to optimize site architecture, internal linking, and metadata.
Update website copy and on-page elements to align with SEO best practices.
Conduct ongoing SEO audits; identify technical issues, content gaps, and performance opportunities.
Manage the external SEO partnership, including reviewing deliverables and implementing technical and strategic recommendations.
Analytics & Reporting
Use tools such as SEMrush, GA4, and Google Glimpse to track performance, conduct research, and identify growth opportunities.
Translate analytics into actionable insights to inform content and SEO strategy.
Report weekly on keyword performance, ranking trends, and visibility across priority terms.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
2 – 4+ years of experience in content, SEO, or digital marketing.
Strong writing and editing skills with a clear understanding of search intent.
Experience working within WordPress CMS.
Proficiency with GA4, SEMrush, and Google Search Console.
Solid understanding of technical SEO concepts, including site structure, indexing, metadata, and schema markup.
Ability to manage multiple projects and meet deadlines.
Analytical mindset with a focus on performance and optimization.
Salary:
$25 - $32/hour based on experience
#J-18808-Ljbffr