group manager, marketing – Owned Channels
Starbucks, Seattle, WA, United States
Now Brewing – group manager, marketing – Owned Channels! #tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
As a group marketing manager, Owned Channel Marketing, you will guide a team responsible for shaping and delivering customer communications across Starbucks’ owned channels, including email, app, web, and in-product experiences to drive engagement, conversion, and long-term customer value. You will lead how enterprise priorities and seasonal strategies come to life, ensuring clarity, relevance, and consistency at scale.
In this highly visible role, you will serve as the owned channel marketing leader, accountable for owned channel strategy, execution and evolution in support of our business and brand goals. You will influence and collaborate with a broad set of cross‑functional partners to develop and execute comprehensive go‑to‑market strategies that engage customers across our national footprint of 17,000+ US retail stores.
As a group manager, marketing – Owned Channels
Lead and develop a team of owned channel marketers, setting clear strategic direction, prioritization, and standards for execution across email, app, web, and in-product channels. Coach and mentor team members to drive impact, growth, and accountability.
Own the owned channel marketing strategy in support of seasonal campaigns, product launches, brand storytelling, and always on programs. Translate enterprise business objectives into cohesive, channel‑specific plans that deliver against financial and engagement targets.
Drive customer personalization strategy, partnering cross‑functionally to evolve segmentation, targeting, and journey‑based communications that deepen engagement and loyalty.
Set the creative vision for owned channel marketing, collaborating across channels to ensure a cohesive visual identity and editorial approach. Set strategy to inspire creative, partner closely with internal creative teams, and provide oversight of owned channel production to ensure work is on strategy and on brand.
Partner closely with Brand, Integrated Marketing, Menu, and Product leaders to ensure owned channel strategies are aligned with broader go‑to‑market plans while optimized for channel effectiveness and customer relevance.
Evaluate performance and drive optimization, work with Finance and Analytics to understand performance drivers, evaluate ROI, and apply learnings to improve future strategies.
Champion testing, experimentation, and innovation within owned channels, using data‑driven insights to inform strategy, evolve best practices, and scale what works across the ecosystem.
Influence owned channel capabilities and roadmap, collaborating with Technology, Martech, and Operations partners to identify gaps and shape enhancements.
Lead the development of executive‑ready communications, including leadership presentations, campaign recaps, performance narratives, and business cases for new programs or investments.
Bring a customer‑first, enterprise mindset, continuously identifying opportunities to deepen engagement, strengthen brand connection, and deliver meaningful experiences through owned touchpoints.
We’d Love To Hear From People With
Experience building, leading and developing great teams
Strategic thinking and storytelling skills
Keen critical thinking and analytical skills
Exceptional collaboration skills and experience leading cross‑functional teams
Business ownership mindedness
Ability to simplify and structure complex and ambiguous problems, leading teams to arrive at creative solutions
Ability to communicate clearly and concisely, both orally and in writing. Consistently uses communication skills to influence outcomes.
Proven ability to leverage data to develop strategy, evaluate performance and identify optimizations
Ability to confidently develop and deliver recommendations to leadership
Ability to balance multiple priorities and meet deadlines in fast‑changing environments
Proven ability to navigate change and prioritize competing demands
Strong project management skills – highly organized and attentive to details
Excellent PowerPoint skills to craft storytelling materials for all levels of leadership (VP/SVP+)
Basic Qualifications
Bachelors degree or 4+ years of US military experience
Progressive experience in product or brand management (7‑10 years)
At least 3 years managing and developing a team of direct reports
Cross‑functional project management experience (6+ years)
Exceptional interpersonal skills
Must be a proactive self‑starter
Ability to work both independently and as part of a team
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short‑term and long‑term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well‑being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first‑time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job‑related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
We believe we do our best work when we're onsite four days a week.
Join us and inspire with every cup. Apply today! Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611-2258.
#J-18808-Ljbffr
As a group marketing manager, Owned Channel Marketing, you will guide a team responsible for shaping and delivering customer communications across Starbucks’ owned channels, including email, app, web, and in-product experiences to drive engagement, conversion, and long-term customer value. You will lead how enterprise priorities and seasonal strategies come to life, ensuring clarity, relevance, and consistency at scale.
In this highly visible role, you will serve as the owned channel marketing leader, accountable for owned channel strategy, execution and evolution in support of our business and brand goals. You will influence and collaborate with a broad set of cross‑functional partners to develop and execute comprehensive go‑to‑market strategies that engage customers across our national footprint of 17,000+ US retail stores.
As a group manager, marketing – Owned Channels
Lead and develop a team of owned channel marketers, setting clear strategic direction, prioritization, and standards for execution across email, app, web, and in-product channels. Coach and mentor team members to drive impact, growth, and accountability.
Own the owned channel marketing strategy in support of seasonal campaigns, product launches, brand storytelling, and always on programs. Translate enterprise business objectives into cohesive, channel‑specific plans that deliver against financial and engagement targets.
Drive customer personalization strategy, partnering cross‑functionally to evolve segmentation, targeting, and journey‑based communications that deepen engagement and loyalty.
Set the creative vision for owned channel marketing, collaborating across channels to ensure a cohesive visual identity and editorial approach. Set strategy to inspire creative, partner closely with internal creative teams, and provide oversight of owned channel production to ensure work is on strategy and on brand.
Partner closely with Brand, Integrated Marketing, Menu, and Product leaders to ensure owned channel strategies are aligned with broader go‑to‑market plans while optimized for channel effectiveness and customer relevance.
Evaluate performance and drive optimization, work with Finance and Analytics to understand performance drivers, evaluate ROI, and apply learnings to improve future strategies.
Champion testing, experimentation, and innovation within owned channels, using data‑driven insights to inform strategy, evolve best practices, and scale what works across the ecosystem.
Influence owned channel capabilities and roadmap, collaborating with Technology, Martech, and Operations partners to identify gaps and shape enhancements.
Lead the development of executive‑ready communications, including leadership presentations, campaign recaps, performance narratives, and business cases for new programs or investments.
Bring a customer‑first, enterprise mindset, continuously identifying opportunities to deepen engagement, strengthen brand connection, and deliver meaningful experiences through owned touchpoints.
We’d Love To Hear From People With
Experience building, leading and developing great teams
Strategic thinking and storytelling skills
Keen critical thinking and analytical skills
Exceptional collaboration skills and experience leading cross‑functional teams
Business ownership mindedness
Ability to simplify and structure complex and ambiguous problems, leading teams to arrive at creative solutions
Ability to communicate clearly and concisely, both orally and in writing. Consistently uses communication skills to influence outcomes.
Proven ability to leverage data to develop strategy, evaluate performance and identify optimizations
Ability to confidently develop and deliver recommendations to leadership
Ability to balance multiple priorities and meet deadlines in fast‑changing environments
Proven ability to navigate change and prioritize competing demands
Strong project management skills – highly organized and attentive to details
Excellent PowerPoint skills to craft storytelling materials for all levels of leadership (VP/SVP+)
Basic Qualifications
Bachelors degree or 4+ years of US military experience
Progressive experience in product or brand management (7‑10 years)
At least 3 years managing and developing a team of direct reports
Cross‑functional project management experience (6+ years)
Exceptional interpersonal skills
Must be a proactive self‑starter
Ability to work both independently and as part of a team
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short‑term and long‑term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well‑being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first‑time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job‑related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
We believe we do our best work when we're onsite four days a week.
Join us and inspire with every cup. Apply today! Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611-2258.
#J-18808-Ljbffr