Marketing Manager- The Watermark Hotel
The Watermark Hotel, Tysons Corner, VA, United States
B. F. Saul Company Hospitality Group, a subsidiary of the largest private real estate company in Washington, D.C., operates over 20 business‑class hotels and associated venues.
The Watermark Hotel is seeking a Marketing Manager to oversee digital marketing for the hotel, Perch Putt, restaurant Wren, and Tokyo‑inspired cocktail lounge. The role blends creative storytelling with analytics, requiring proficiency in photography, social media, and campaign strategy.
Key Responsibilities
Social Media Management
Develop and execute comprehensive social media strategies across Facebook, Instagram, and LinkedIn.
Create engaging content campaigns aligned with each venue’s brand identity and target audience.
Manage daily operations, posting, community management, and timely responses.
Analyze and report performance metrics, adjusting strategy to optimize engagement.
Content Creation & Photography
Produce high‑quality visual and written content to drive inquiries.
Conduct basic food and beverage photography and event coverage.
Design graphics using Canva and maintain a consistent visual brand aesthetic.
Website & Digital Asset Management
Update website content such as packages, menus, photos, and promotions.
Ensure digital assets are accurate and user‑friendly; coordinate larger updates with development team.
Reputation Management
Monitor and respond to reviews on Google, TripAdvisor, and Medallia.
Develop strategies to encourage positive reviews and improve overall online reputation.
On‑Site Marketing Initiatives
Design and implement on‑property marketing materials.
Execute email marketing campaigns to support venue promotions and events.
Collaborate with operations for special events and seasonal campaigns.
Required Qualifications
2–3 years of social media marketing experience.
Preferred experience in hospitality industry (hotel, restaurant, resort).
Track record managing business social media accounts with measurable results.
Technical Skills
Proficiency with design, content management, and email marketing platforms.
Basic photography skills for food and event images.
Strong understanding of Facebook, Instagram, and LinkedIn business platforms.
Core Competencies
Exceptional organizational and project‑management abilities.
Self‑motivated, independent, and deadline‑oriented.
Creative problem‑solver with out‑of‑the‑box thinking.
Strong written and verbal communication skills.
Capacity to translate brand positioning for varied audiences.
Benefits
Well‑Being Benefits
Health Insurance; Dental & Vision Insurance; Short & Long‑Term Disability; Vacation.
Long‑Term Planning
401(k) Retirement Program; Paid Life Insurance; Tuition Reimbursement.
Team Member Programs
Leadership Awards; Annual Performance Appraisals; Wage Increase Opportunities; Team Member Banquets; Engagement Survey; Discounted Room Rates for Team Members, Family and Friends; Complimentary Room Stays; Weekly Payroll.
B. F. Saul Company Hospitality Group is an equal‑opportunity employer. Veterans and individuals with disabilities are encouraged to apply.
PI283902856
#J-18808-Ljbffr
The Watermark Hotel is seeking a Marketing Manager to oversee digital marketing for the hotel, Perch Putt, restaurant Wren, and Tokyo‑inspired cocktail lounge. The role blends creative storytelling with analytics, requiring proficiency in photography, social media, and campaign strategy.
Key Responsibilities
Social Media Management
Develop and execute comprehensive social media strategies across Facebook, Instagram, and LinkedIn.
Create engaging content campaigns aligned with each venue’s brand identity and target audience.
Manage daily operations, posting, community management, and timely responses.
Analyze and report performance metrics, adjusting strategy to optimize engagement.
Content Creation & Photography
Produce high‑quality visual and written content to drive inquiries.
Conduct basic food and beverage photography and event coverage.
Design graphics using Canva and maintain a consistent visual brand aesthetic.
Website & Digital Asset Management
Update website content such as packages, menus, photos, and promotions.
Ensure digital assets are accurate and user‑friendly; coordinate larger updates with development team.
Reputation Management
Monitor and respond to reviews on Google, TripAdvisor, and Medallia.
Develop strategies to encourage positive reviews and improve overall online reputation.
On‑Site Marketing Initiatives
Design and implement on‑property marketing materials.
Execute email marketing campaigns to support venue promotions and events.
Collaborate with operations for special events and seasonal campaigns.
Required Qualifications
2–3 years of social media marketing experience.
Preferred experience in hospitality industry (hotel, restaurant, resort).
Track record managing business social media accounts with measurable results.
Technical Skills
Proficiency with design, content management, and email marketing platforms.
Basic photography skills for food and event images.
Strong understanding of Facebook, Instagram, and LinkedIn business platforms.
Core Competencies
Exceptional organizational and project‑management abilities.
Self‑motivated, independent, and deadline‑oriented.
Creative problem‑solver with out‑of‑the‑box thinking.
Strong written and verbal communication skills.
Capacity to translate brand positioning for varied audiences.
Benefits
Well‑Being Benefits
Health Insurance; Dental & Vision Insurance; Short & Long‑Term Disability; Vacation.
Long‑Term Planning
401(k) Retirement Program; Paid Life Insurance; Tuition Reimbursement.
Team Member Programs
Leadership Awards; Annual Performance Appraisals; Wage Increase Opportunities; Team Member Banquets; Engagement Survey; Discounted Room Rates for Team Members, Family and Friends; Complimentary Room Stays; Weekly Payroll.
B. F. Saul Company Hospitality Group is an equal‑opportunity employer. Veterans and individuals with disabilities are encouraged to apply.
PI283902856
#J-18808-Ljbffr