ViiV Healthcare (GSK) Marketing Manager
GSK, Durham, NC, United States
Site: USA - North Carolina - Durham
Position: HIV Prevention Community and Allied Healthcare Provider (AHCP) Marketing Manager
Responsibilities
Develop branded & unbranded tactics for AHCPs and consumer audiences
Manage key AHCP-focused brand marketing activities and tactics
Translate AHCP and consumer insights (unmet needs) into actionable strategies and meaningful materials and activities
Manage creative and media agencies
Drive integrated campaign development, including creative concepts, messaging, and channel planning
Assist in development of creative concepts, strategies, and message development
Manage field communications and Field Excellence Committee meetings
Consistently establish detailed timelines and manage projects to those timelines
Manage projects through the Promotional Review process
Evaluate and set project budgets, work with agency/finance to ensure progress according to budget
Foster strong, collaborative relationships with home office cross‑functional teams, field teams and external partners to align objectives across multiple groups and influence outcomes
Identify/build effective relationships with internal/external stakeholders that are grounded in trust and mutual respect
Foster open communication among project team members, networks and build alliances in a spirit of collaboration
Build consensus by involving others in decisions that impact them; handle controversial issues responsibly
10–20% domestic travel
Basic Qualifications
BA in Business/Marketing OR BS in Biological Science related field
4+ years pharmaceutical experience in commercial roles
HCP and DTC marketing experience
Preferred Qualifications
MBA or health sciences field (equivalent experience)
Prior HIV market experience and/or specialty market experience
Strong ability to synthesize data, insights, and market trends into clear strategic direction
Understanding of market research and data analysis
Proven track record of developing materials/programs that deliver against strategy
Experience influencing without authority and driving cross‑functional alignment
Benefits: Comprehensive benefits program available through GSK.
ViiV is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or any basis prohibited under federal, state or local law.
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Position: HIV Prevention Community and Allied Healthcare Provider (AHCP) Marketing Manager
Responsibilities
Develop branded & unbranded tactics for AHCPs and consumer audiences
Manage key AHCP-focused brand marketing activities and tactics
Translate AHCP and consumer insights (unmet needs) into actionable strategies and meaningful materials and activities
Manage creative and media agencies
Drive integrated campaign development, including creative concepts, messaging, and channel planning
Assist in development of creative concepts, strategies, and message development
Manage field communications and Field Excellence Committee meetings
Consistently establish detailed timelines and manage projects to those timelines
Manage projects through the Promotional Review process
Evaluate and set project budgets, work with agency/finance to ensure progress according to budget
Foster strong, collaborative relationships with home office cross‑functional teams, field teams and external partners to align objectives across multiple groups and influence outcomes
Identify/build effective relationships with internal/external stakeholders that are grounded in trust and mutual respect
Foster open communication among project team members, networks and build alliances in a spirit of collaboration
Build consensus by involving others in decisions that impact them; handle controversial issues responsibly
10–20% domestic travel
Basic Qualifications
BA in Business/Marketing OR BS in Biological Science related field
4+ years pharmaceutical experience in commercial roles
HCP and DTC marketing experience
Preferred Qualifications
MBA or health sciences field (equivalent experience)
Prior HIV market experience and/or specialty market experience
Strong ability to synthesize data, insights, and market trends into clear strategic direction
Understanding of market research and data analysis
Proven track record of developing materials/programs that deliver against strategy
Experience influencing without authority and driving cross‑functional alignment
Benefits: Comprehensive benefits program available through GSK.
ViiV is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or any basis prohibited under federal, state or local law.
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