ViiV Healthcare (GSK) Marketing Manager
ViiV Healthcare, Durham, NC, United States
As the HIV Prevention Community and Allied Healthcare Provider (AHCP) Marketing Manager , you will lead and execute community marketing efforts, including the development of marketing materials for the Community Engagement Account Manager (CEAM) field team. This role will have significant interaction with field teams and field leadership. It reports to the Director, HIV Prevention Community and AHCP Marketing at ViiV Healthcare and is based in Durham, NC, with a domestic relocation package offered for qualified candidates.
Responsibilities
Develop branded and unbranded tactics for AHCPs and consumer audiences.
Manage key AHCP-focused brand marketing activities and tactics.
Translate AHCP and consumer insights into actionable strategies and meaningful materials and activities.
Manage creative and media agencies.
Drive integrated campaign development, including creative concepts, messaging, and channel planning.
Assist in developing creative concepts, strategies, and messaging.
Manage field communications and Field Excellence Committee meetings.
Establish detailed timelines and manage projects to those timelines.
Manage projects through the Promotional Review process.
Evaluate and set project budgets, working with agency and finance to ensure progress according to budget.
Foster strong, collaborative relationships with home‑office cross‑functional teams, field teams, and external partners to align objectives and influence outcomes.
Identify and build effective relationships with internal and external stakeholders grounded in trust and mutual respect.
Foster open communication among project team members, network, and build alliances in a spirit of collaboration.
Build consensus by involving others in decisions that impact them and handle controversial issues responsibly.
Travel domestically 10–20% of the time.
Basic Qualification
BA in Business/Marketing or BS in a biological science related field.
Four or more years of pharmaceutical experience in commercial roles.
Experience in HCP and DTC marketing.
Preferred Qualification
MBA or health science degree (or equivalent experience).
Prior HIV market experience and/or specialty market experience.
Strong ability to synthesize data, insights, and market trends into clear strategic direction.
Understanding of market research and data analysis.
Proven track record of developing materials/programs that deliver against strategy.
Experience influencing without authority and driving cross‑functional alignment.
ViiV is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service or any basis prohibited under federal, state or local law.
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Responsibilities
Develop branded and unbranded tactics for AHCPs and consumer audiences.
Manage key AHCP-focused brand marketing activities and tactics.
Translate AHCP and consumer insights into actionable strategies and meaningful materials and activities.
Manage creative and media agencies.
Drive integrated campaign development, including creative concepts, messaging, and channel planning.
Assist in developing creative concepts, strategies, and messaging.
Manage field communications and Field Excellence Committee meetings.
Establish detailed timelines and manage projects to those timelines.
Manage projects through the Promotional Review process.
Evaluate and set project budgets, working with agency and finance to ensure progress according to budget.
Foster strong, collaborative relationships with home‑office cross‑functional teams, field teams, and external partners to align objectives and influence outcomes.
Identify and build effective relationships with internal and external stakeholders grounded in trust and mutual respect.
Foster open communication among project team members, network, and build alliances in a spirit of collaboration.
Build consensus by involving others in decisions that impact them and handle controversial issues responsibly.
Travel domestically 10–20% of the time.
Basic Qualification
BA in Business/Marketing or BS in a biological science related field.
Four or more years of pharmaceutical experience in commercial roles.
Experience in HCP and DTC marketing.
Preferred Qualification
MBA or health science degree (or equivalent experience).
Prior HIV market experience and/or specialty market experience.
Strong ability to synthesize data, insights, and market trends into clear strategic direction.
Understanding of market research and data analysis.
Proven track record of developing materials/programs that deliver against strategy.
Experience influencing without authority and driving cross‑functional alignment.
ViiV is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service or any basis prohibited under federal, state or local law.
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