Director, Loyalty & CRM

Jobot, WorkFromHome, CA, United States

Salary: $155,000 - $160,000 per year

Hosted by: Sierra Johnson

Lead the go-to-market (GTM) strategy for key loyalty initiatives and campaigns.
Develop and implement a comprehensive CRM strategy, owning retention and driving customer engagement.
Manage and optimize the mobile app loyalty program, ensuring it effectively drives customer loyalty and revenue.
Utilize Salesforce Marketing Cloud to develop, implement, and track marketing campaigns.
Analyze and interpret customer data to inform decision-making and strategy development.
Collaborate with cross-functional teams to ensure the successful execution of loyalty and CRM strategies.
Monitor and report on the effectiveness of loyalty programs and CRM strategies, making adjustments as necessary to optimize results.
Stay up-to-date on industry trends and advancements in loyalty and CRM technology, incorporating relevant ideas and technologies into our strategies.

4+ years of experience leading loyalty programs.
8+ years of CRM and retention strategy experience.
Proven experience with a mobile app loyalty program.
Proficiency with Salesforce Marketing Cloud.
Experience with Data Cloud or similar data management platforms.
Strong understanding of digital marketing strategies, including email marketing, direct mail, and digital advertising.
Excellent analytical skills, with the ability to interpret and utilize customer data to inform decision-making.
Strong leadership skills, with the ability to collaborate with and influence cross-functional teams.
Passion for building programs that drive real customer engagement and revenue.
Excellent communication and presentation skills.
Bachelor’s degree in Marketing, Business, or related field; Master’s degree.

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