Field Marketing Analyst PR & USVI
PepsiCo Deutschland GmbH, Guaynabo, Guaynabo, United States
Responsibilities
Role Purpose: Drive the growth of PepsiCo Foods categories through the execution of brand growth strategies in Puerto Rico and the U.S. Virgin Islands, strengthening category penetration, market share leadership, and sustainable business growth through strong local consumer connection.
Scope & Interaction: Role based 100% in Puerto Rico, working cross‑functionally with local and regional teams and acting as a peer to the current Field Marketing team.
Key Responsibilities: Execute the Field Marketing agenda for PepsiCo Foods brands in PR & USVI. Implement brand initiatives aligned with local insights and business objectives. Collaborate closely with Sales, Commercial, Operations, Logistics, and DX teams. Coordinate and manage BTL, creative, and media agencies at local and international levels.
Qualifications
Profile minimum 2 years of experience in a similar role.
Background in Marketing, Business Administration, or related fields preferred.
Project management skills desirable.
Critical skills: creative, flexible, influential, team‑oriented.
Conversational English.
Benefits
Opportunities to learn and develop every day through a wide range of programs.
Internal digital platforms that promote self‑learning.
Development programs according to Leadership skills.
Specialized training according to the role.
Learning experiences with internal and external providers.
Recognition programs for seniority, behavior, leadership, and moments of life.
Financial wellness programs to help you reach your goals at all stages of life.
A flexibility program that allows you to balance your personal and work life, adapting your working day to your lifestyle.
Family‑friendly benefits such as Wellness Line, numerous agreements and discounts, scholarship programs, aid plans, and more.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a workforce and innovation for the organization.
#J-18808-Ljbffr
Role Purpose: Drive the growth of PepsiCo Foods categories through the execution of brand growth strategies in Puerto Rico and the U.S. Virgin Islands, strengthening category penetration, market share leadership, and sustainable business growth through strong local consumer connection.
Scope & Interaction: Role based 100% in Puerto Rico, working cross‑functionally with local and regional teams and acting as a peer to the current Field Marketing team.
Key Responsibilities: Execute the Field Marketing agenda for PepsiCo Foods brands in PR & USVI. Implement brand initiatives aligned with local insights and business objectives. Collaborate closely with Sales, Commercial, Operations, Logistics, and DX teams. Coordinate and manage BTL, creative, and media agencies at local and international levels.
Qualifications
Profile minimum 2 years of experience in a similar role.
Background in Marketing, Business Administration, or related fields preferred.
Project management skills desirable.
Critical skills: creative, flexible, influential, team‑oriented.
Conversational English.
Benefits
Opportunities to learn and develop every day through a wide range of programs.
Internal digital platforms that promote self‑learning.
Development programs according to Leadership skills.
Specialized training according to the role.
Learning experiences with internal and external providers.
Recognition programs for seniority, behavior, leadership, and moments of life.
Financial wellness programs to help you reach your goals at all stages of life.
A flexibility program that allows you to balance your personal and work life, adapting your working day to your lifestyle.
Family‑friendly benefits such as Wellness Line, numerous agreements and discounts, scholarship programs, aid plans, and more.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a workforce and innovation for the organization.
#J-18808-Ljbffr