Wealth Sales Enablement Content Manager
Huntington National Bank, Columbus, OH, United States
Description
This position is in office and open to anywhere within Huntington footprint.
Duties & Responsibilities
In partnership with the Sales Enablement Leader, leads insights content strategy for the Wealth organization, ensuring alignment with business goals, objectives and market trends.
Manages insights content and insight-based sales tools to support Wealth Sales Enablement, infusing all programs and content with Huntington’s brand.
Provide strategy and leadership around the creation of sales tools for the market, assessing and evaluating incoming requests to determine both the value and scope of work.
Works with the Sales Enablement Team and key stakeholders to develop insight-based sales tools and presentations.
Continuous Learning Around Marketing Trends And Industry Trends
Monitors industry trends to maximize knowledge on an ongoing basis. Leverages research from the Sales Enablement team for awareness in economic and business trends to support content strategy. Tracks trends in sales enablement technology to ensure the team is consistently exploring new avenues for content delivery. Ensures all content is available in formats that can be readily leveraged through technology.
Cultivating And Managing Partnerships
Cultivates strong relationships and collaborates with segment marketing team for the creation of insights content.
Creates partnerships across the Sales Enablement Team and Wealth segment to ensure high-value deliverables.
Manages the partnership with ShowPad and other content vendors.
Assesses and identifies additional partnerships or technology that can support content strategy.
Project Management And Copywriting
Provides project management for all existing content to determine relevance and tone, while also writing updated copy, to ensure that insights content remains current. Ensures all marketing and sales tools support the company’s brand and meet the company’s style and quality standards.
Drives thought leadership strategies, collaborating across the segment and enterprise to identify subject matter experts for relevant content development and interviews.
Required Qualifications
Bachelor’s Degree, preferably in Marketing or Communications.
5-7 Years’ experience with content marketing or related experience.
Preferred Qualifications
Strategy and business planning experience.
Demonstrated project management and execution excellence.
Strong copywriting and editing background.
Experience with content management software.
Strong organizational abilities, including time and resource management.
Leadership abilities that foster learning and excellence among team members.
Works well in a fast-paced environment.
Accepts and gives feedback freely.
Natural problem-solver.
Strong collaborator.
Huntington is an Equal Opportunity Employer.
Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.
#J-18808-Ljbffr
This position is in office and open to anywhere within Huntington footprint.
Duties & Responsibilities
In partnership with the Sales Enablement Leader, leads insights content strategy for the Wealth organization, ensuring alignment with business goals, objectives and market trends.
Manages insights content and insight-based sales tools to support Wealth Sales Enablement, infusing all programs and content with Huntington’s brand.
Provide strategy and leadership around the creation of sales tools for the market, assessing and evaluating incoming requests to determine both the value and scope of work.
Works with the Sales Enablement Team and key stakeholders to develop insight-based sales tools and presentations.
Continuous Learning Around Marketing Trends And Industry Trends
Monitors industry trends to maximize knowledge on an ongoing basis. Leverages research from the Sales Enablement team for awareness in economic and business trends to support content strategy. Tracks trends in sales enablement technology to ensure the team is consistently exploring new avenues for content delivery. Ensures all content is available in formats that can be readily leveraged through technology.
Cultivating And Managing Partnerships
Cultivates strong relationships and collaborates with segment marketing team for the creation of insights content.
Creates partnerships across the Sales Enablement Team and Wealth segment to ensure high-value deliverables.
Manages the partnership with ShowPad and other content vendors.
Assesses and identifies additional partnerships or technology that can support content strategy.
Project Management And Copywriting
Provides project management for all existing content to determine relevance and tone, while also writing updated copy, to ensure that insights content remains current. Ensures all marketing and sales tools support the company’s brand and meet the company’s style and quality standards.
Drives thought leadership strategies, collaborating across the segment and enterprise to identify subject matter experts for relevant content development and interviews.
Required Qualifications
Bachelor’s Degree, preferably in Marketing or Communications.
5-7 Years’ experience with content marketing or related experience.
Preferred Qualifications
Strategy and business planning experience.
Demonstrated project management and execution excellence.
Strong copywriting and editing background.
Experience with content management software.
Strong organizational abilities, including time and resource management.
Leadership abilities that foster learning and excellence among team members.
Works well in a fast-paced environment.
Accepts and gives feedback freely.
Natural problem-solver.
Strong collaborator.
Huntington is an Equal Opportunity Employer.
Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.
#J-18808-Ljbffr