Social Media Specialist

Job Summary The Social Media Specialist will oversee and execute day-to-day social media responsibilities for the university president, including creating and posting content, monitoring interactions, and executing campaigns. They will develop current and potential social media properties, spearhead new initiatives, and participate in presidential social media efforts.
Responsibilities Work with the Director of Communications and Social Media Assistant Director to create campaigns, manage the content calendar, and schedule content per university priorities for the President.
Provide regular reports on content performance to optimize overall social media strategy.
Monitor audience interactions on social media platforms, identifying potential reputation risks and reporting them to appropriate parties.
Attend university and external events to provide social media coverage and travel with the President when needed.
Identify opportunities and strategies for new social media profiles and initiatives.
Assist in enforcing social media policy, procedures, and registration.
Create or edit content with multimedia tools (stories, reels).
Develop content briefs for executive communications or multimedia teams, ensuring timely delivery and publishing.
Produce written, visual, and multimedia content tailored to specific platforms and audiences.
Provide guidance on best practices to the President and help resolve issues with other FIU social media properties.
Cultivate relationships with fellow university communicators to facilitate tasks and joint ventures.
Monitor other university-owned social media properties and advise when necessary.
Stay current on the latest social media trends and state‑of‑the‑art technologies, interpreting administrative rules and recommending improvements.
Minimum Qualifications Bachelor’s degree in Journalism, Communications, Public Relations, Marketing or a related field and at least one year of experience managing social media in a communications, marketing, or public relations setting.
Desired Qualifications Minimum of three years managing a marketing channel or product line.
Departmental Requirements Provide 3–4 URLs of managed social media campaigns.
Salary $50,000 – $58,000
Work Schedule Begin time: 8:30 AM
End time: 5:00 PM
Working Conditions Operating university vehicles (all types).
Pre‑Employment Requirements Criminal background check
Driver’s license check
Other Information Ability to work flexible hours as needed.
Ability to work occasional evenings, weekends, and at locations outside of the University.
Travel to FIU Campus.
Clery Notice In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crime statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.
Pay Transparency Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Notice of Non‑Discrimination FIU is a State University System of Florida member, Equal Opportunity, Equal Access and Affirmative Action Employer for individuals with disabilities and veterans. All qualified applicants will receive consideration for employment decisions, programs, and events without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status. For inquiries regarding non-discrimination, contact FIU’s Office of Civil Rights at 305.348.2785 or email ocr@fiu.edu.
Reasonable Accommodation Statement Should you need an ADA accommodation to participate in a University event, program, or activity or need to request materials in an accessible format, please contact FIU’s Office of Civil Rights (OCR) at 305-348-2785 or accommodations@fiu.edu. All requests for ADA accommodation or accessible materials for this event must be submitted to OCR at least seven (7) business days prior to the event or at the earliest possible opportunity.

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