Marketing Manager

Position Overview Old York Cellars is seeking a hands‑on Marketing Manager / Wine Ambassador to drive winery traffic, increase event attendance, and convert content into measurable revenue. This on‑site marketing + guest experience role combines digital marketing, social media content creation, and hospitality. You will create and execute marketing in real time—capturing the winery experience, promoting events, and engaging directly with guests. This role is ideal for someone who understands how to turn social media, email marketing, and content into actual sales, visits, and bookings. Compensation & Schedule Salary: $50,000 annually (consistent year‑round pay) Seasonal Workload: Mid‑March – Mid‑November (Peak Season): 45–50 hours/week (includes weekends and events) Mid‑November – Mid‑March (Off‑Season): ~30 hours/week Weekend hospitality shifts are a core part of this role and required during peak season. Opportunity for performance‑based bonuses tied to event attendance, marketing performance, and revenue growth. Key Objectives Drive winery traffic and on‑site visits Fill events and increase bookings Track performance and improve conversion Primary Responsibilities Digital Marketing Execution Execute weekly digital marketing campaigns across social media, email, and website Maintain consistent messaging and posting cadence Adjust quickly based on events, traffic, and performance Social Media Marketing Manage and grow Instagram, Facebook, and TikTok Engage with followers and drive interaction Content Creation Shoot and edit photo and video content Capture authentic winery experiences Build a content library Create content that drives engagement and revenue Event Marketing Promote winery events across all channels Coordinate social, email, and website updates Focus on driving attendance and ticket sales Email Marketing Execute campaigns using Mailchimp or Klaviyo Track open rates, clicks, and conversions Website Management Update WordPress site and event listings Paid Social Support Facebook/Instagram ads Tracking & Performance Track results using Excel or Google Sheets Monitor engagement and conversions Work scheduled hospitality shifts on weekends Engage with guests as a Wine Ambassador Support tastings and events Qualifications Bachelor’s degree in Marketing or 2+ years digital marketing experience Experience with social media, content creation, email marketing #J-18808-Ljbffr