Digital Marketing Specialist-BLD
D.R. Horton, Bluffton, SC, United States
Digital Marketing Specialist - BLD
D.R. Horton, Inc. is the largest homebuilder in the United States, founded in 1978 as a publicly traded company on the New York Stock Exchange. The company designs, builds, and sells high‑quality homes for the entry‑level and first‑time move‑up markets, and also provides mortgage financing and title services through its subsidiaries. For more information, visit www.drhorton.com .
Essential Duties and Responsibilities
Strategize, plan, maintain and manage content for all DRH social media initiatives, including Facebook, LinkedIn, and other platforms.
Ensure all content is approved, accurate, and continuously up‑to‑date, keeping corporate sites fresh, relevant, and inviting.
Report on growth and analytics of all social media initiatives.
Provide feedback and analysis to DRH Marketing and division management on their social media, online content, and email marketing initiatives.
Train division users on approved practices and email marketing platform changes.
Write and review web‑based marketing content to ensure correct grammar, accurate information, and an engaging tone.
Compose and develop SEO‑friendly content for the company website that accurately presents company products and services.
Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads.
Ensure messages are sent only to opted‑in recipients using proper forms and templates.
Use email analytics to redefine current processes and procedures.
Use Google Analytics to maintain and report on the site’s overall domain and individual market reports; monitor site usage metrics to identify trends and recommend improvements.
Conduct business in a professional and ethical manner to serve customers and enhance goodwill and profit.
Work overtime as required.
Stay up‑to‑date on social media and email best practices to integrate them into the overall marketing strategy.
Assist in other areas of digital marketing, including social media, web analytics, graphic design, SEO, and SEM.
Participate in other corporate marketing initiatives as needed.
Evaluate data integrity of the DRH division CRM databases and recommend process improvements.
Train new sales personnel on the CRM tool for effective data capture.
Coordinate and execute all video production, including pre‑production strategy & planning meetings and post‑production schedules.
Develop, implement, and ensure brand consistency in video development, editing, and production.
Research and stay on top of industry trends in video, audio, and photography.
Support users of the DRH website and the CRM system.
Required Qualifications
Bachelor’s degree (B.A.) from a four‑year college or university; or two to four years of related experience.
At least 2 years of experience with social media platforms in a corporate setting, including creation, development, management, and analysis of public‑facing websites and webpages.
Proficiency with MS Office and email tools.
Preferred Qualifications
Proficiency in Adobe Creative Cloud (e.g., Photoshop), HTML, CSS, and other markup languages.
Experience with Google Analytics, social media analytics, and CAN‑SPAM requirements.
Working knowledge of SEO/SEM, web analytics, and social media.
Benefits
Medical, Dental, and Vision.
401(K) with company match.
Employee Stock Purchase Plan.
Flexible Spending Accounts.
Life & Disability Insurance.
Vacation, Sick, Personal Time, and Company Holidays.
Multiple voluntary and company‑provided benefits.
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D.R. Horton, Inc. is the largest homebuilder in the United States, founded in 1978 as a publicly traded company on the New York Stock Exchange. The company designs, builds, and sells high‑quality homes for the entry‑level and first‑time move‑up markets, and also provides mortgage financing and title services through its subsidiaries. For more information, visit www.drhorton.com .
Essential Duties and Responsibilities
Strategize, plan, maintain and manage content for all DRH social media initiatives, including Facebook, LinkedIn, and other platforms.
Ensure all content is approved, accurate, and continuously up‑to‑date, keeping corporate sites fresh, relevant, and inviting.
Report on growth and analytics of all social media initiatives.
Provide feedback and analysis to DRH Marketing and division management on their social media, online content, and email marketing initiatives.
Train division users on approved practices and email marketing platform changes.
Write and review web‑based marketing content to ensure correct grammar, accurate information, and an engaging tone.
Compose and develop SEO‑friendly content for the company website that accurately presents company products and services.
Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads.
Ensure messages are sent only to opted‑in recipients using proper forms and templates.
Use email analytics to redefine current processes and procedures.
Use Google Analytics to maintain and report on the site’s overall domain and individual market reports; monitor site usage metrics to identify trends and recommend improvements.
Conduct business in a professional and ethical manner to serve customers and enhance goodwill and profit.
Work overtime as required.
Stay up‑to‑date on social media and email best practices to integrate them into the overall marketing strategy.
Assist in other areas of digital marketing, including social media, web analytics, graphic design, SEO, and SEM.
Participate in other corporate marketing initiatives as needed.
Evaluate data integrity of the DRH division CRM databases and recommend process improvements.
Train new sales personnel on the CRM tool for effective data capture.
Coordinate and execute all video production, including pre‑production strategy & planning meetings and post‑production schedules.
Develop, implement, and ensure brand consistency in video development, editing, and production.
Research and stay on top of industry trends in video, audio, and photography.
Support users of the DRH website and the CRM system.
Required Qualifications
Bachelor’s degree (B.A.) from a four‑year college or university; or two to four years of related experience.
At least 2 years of experience with social media platforms in a corporate setting, including creation, development, management, and analysis of public‑facing websites and webpages.
Proficiency with MS Office and email tools.
Preferred Qualifications
Proficiency in Adobe Creative Cloud (e.g., Photoshop), HTML, CSS, and other markup languages.
Experience with Google Analytics, social media analytics, and CAN‑SPAM requirements.
Working knowledge of SEO/SEM, web analytics, and social media.
Benefits
Medical, Dental, and Vision.
401(K) with company match.
Employee Stock Purchase Plan.
Flexible Spending Accounts.
Life & Disability Insurance.
Vacation, Sick, Personal Time, and Company Holidays.
Multiple voluntary and company‑provided benefits.
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