Demand Generation Specialist

About MedTrainer MedTrainer is the only all-in-one compliance platform purpose-built for healthcare organizations, by healthcare professionals. For over 13 years, we have helped healthcare teams remain audit-ready and confident in their regulatory compliance through continuous innovation and deep industry expertise. Our cloud-based platform unifies learning management, credentialing, and compliance into a single intelligent system designed to simplify complex healthcare operations. Powered by automation and AI-driven workflows, MedTrainer enables organizations to onboard faster, streamline processes, and scale efficiently while maintaining the highest standards of compliance and workforce readiness. About The Role We’re looking for a highly execution-focused Demand Generation Specialist to join our growing marketing team. This role is responsible for building and launching multi-channel campaigns that directly drive qualified pipeline and revenue. You won’t just support campaigns — you’ll own them end-to-end. From writing emails and managing webinars to launching campaigns and reporting on performance, your work will have a direct impact on the business. This is a high-visibility role where you’ll partner closely with marketing, sales, and operations teams to bring campaigns to life and continuously improve performance. What You’ll Do Own execution of multi-channel demand generation campaigns (email, webinars, outbound sequences, and more) Build and send emails in HubSpot, including workflows and automation Manage webinar operations from setup through follow-up (promotion, execution, reporting) Partner with sales and BDR teams to ensure seamless lead handoff and campaign alignment Build target lists and support campaign segmentation strategies Track and analyze campaign performance using Salesforce and marketing tools Manage multiple campaigns and deadlines simultaneously while maintaining high quality Continuously test and optimize campaigns based on performance data Collaborate cross-functionally with content, marketing ops, and sales teams What We’re Looking For 2+ years of experience in B2B marketing, demand generation, or campaign execution Hands-on experience executing campaigns (not just strategy) across multiple channels Proficiency with HubSpot (email, workflows, reporting) Working knowledge of Salesforce CRM and pipeline reporting Strong written communication skills — especially short-form marketing copy Ability to manage multiple projects and priorities in a fast-paced environment Comfort working with data and making decisions based on performance metrics Self-starter mindset with strong attention to detail and ownership Nice to Have Experience in healthcare or B2B SaaS Familiarity with webinar platforms (e.g., ON24) Experience with sales engagement tools (e.g., Outreach) Background in marketing operations or campaign reporting Exposure to ABM strategies Experience using AI tools to support marketing workflows Salary range: $70,000 USD - $70,000 USD At MedTrainer, every role contributes to building technology that supports safer, more efficient healthcare organizations. We value collaboration, ownership, and continuous improvement across all teams. If you’re excited to grow, make an impact, and be part of a mission-driven company, we encourage you to apply. #J-18808-Ljbffr