Marketing Analyst

Marketing Analyst Execute Waupaca Foundry’s daily digital business‑to‑business marketing and corporate communications activities to advance the Waupaca Foundry “Brand” awareness and marketplace position. Principal Duties and Responsibilities Implement and facilitate the annual digital marketing and communications plan for Waupaca that supports industry and customer‑specific marketing and communication plans. Develop and execute brand alignment and lead generation strategy to guide and drive customers (current and unknown alike) through the lead generation marketing funnel (awareness, consideration, quote request and PO). Lead (with support of 3rd‑party marketing vendors) the marketing distribution channels: events and trade shows, website and related digital marketing, internal/external communications, social media, email, etc. Lead, organize and participate in the following external events: Industry and customer exhibits Industry trade show participation Marketing and communications seminars Manage/lead all sales‑related company communications (internal/external). Report marketing effort performance to the Director of Sales Operations of lead generation and marketing/communication activities for growth and impact of efforts, brand awareness and market position. Support sales/operations as needed (e.g., presentations, communications, etc.). This is not an exhaustive list of duties or functions and may not necessarily comprise all of the “essential functions” for purposes of discrimination. Education/Experience Requirements Bachelor’s, Associate’s degree or experience in a related field. 3‑5 years of experience working in a manufacturing setting preferred. Excellent interpersonal skills working with all levels of employees. Proficiency with Microsoft Office suite and Lotus Notes. Strong verbal, written and interpersonal communication skills. Superior time‑management and problem‑solving skills. Highly organized and able to multi‑task. Timeliness and accuracy are essential. Detail oriented. Basic foundry practice understanding. Benefits Medical, dental, vision. Short and long‑term disability. Life insurance. 401(k). Employer‑funded retirement plan. Paid vacations/holidays. Wellness program. Fitness membership. Employee assistance program (EAP). Employer‑supported career development, including tuition reimbursement. Waupaca Foundry is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, gender identity, sexual orientation, age, status as a protected veteran, or status as a qualified individual with disability. #J-18808-Ljbffr