Paid Media Specialist

Paid Media Specialist Are you a digital marketing expert passionate about driving results through innovative paid media campaigns? Join us as a Paid Media Specialist and lead dynamic, multi‑channel advertising initiatives that make a real impact. In this role, you’ll craft and execute complex B2B and B2C campaigns across platforms like Google DV360, Meta Ad Manager, LinkedIn Campaign Manager, and more—delivering measurable growth and insights to stakeholders and marketing leaders alike. Required Skills 3-5+ years of hands‑on experience with digital media buying and campaign management Proficiency in Google DV360, Google Campaign Manager, Meta Ads Manager, LinkedIn Campaign Manager, and social media advertising platforms Expertise in audience targeting, campaign setup, tracking, and optimization Strong analytical skills, with ability to utilize tools like Google Analytics, Tableau, and Funnel.io Demonstrated success in managing complex campaigns with multiple audience segments Excellent presentation and communication skills to convey campaign insights and strategies Nice to Have Skills Experience within the insurance or financial services sectors Familiarity with A/B testing, website optimization, and KPI dashboard creation Knowledge of additional tools such as Google Tag Manager, Looker, and data visualization platforms Experience working in a matrix organization and leading cross‑functional teams Preferred Education and Experience Bachelor’s degree in Marketing, Business Administration, Communications, or related field Proven track record in digital marketing roles with a focus on paid media and full‑funnel strategies Other Requirements This is a hybrid role requiring onsite presence 3 days a week in NY, NY; Holmdel, NJ; Bethlehem, PA; Stamford, CT; or Boston, MA Pay Rate: $42-$60 hourly 6 months contract W2 Ability to work legally in the U.S. without sponsorship Prior experience with multi‑channel media planning and budget management If you’re ready to make an impact in a cutting‑edge environment and grow your career as a paid media thought leader, we want to hear from you. Apply now and take the next step toward transforming digital marketing strategies! Estimated Min Rate $42.00 Estimated Max Rate $60.00 What’s In It for You Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include: Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week) Health Savings Account (HSA) (for employees working 20+ hours per week) Life & Disability Insurance (for employees working 20+ hours per week) MetLife Voluntary Benefits Employee Assistance Program (EAP) 401K Retirement Savings Plan Direct Deposit & weekly epayroll Referral Bonus Programs Certification and training opportunities Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. #J-18808-Ljbffr