Vice President of Sales

LiveTrends is a dynamic and innovative company based in Orlando, FL, specializing in creating trendy decor solutions for millions of homes and businesses. The company is known for its vibrant culture, deep diversity, and genuine care. LiveTrends is privately owned and operates from offices across the USA, Canada, Europe, and Asia.

LiveTrends’ mission is “to make life more beautiful”, through creating trend-inspired home décor that incorporates nature. In just 13 years the company has become one of the top North American home‑decor companies, with products distributed at almost all major retailers in the U.S. and Canada and reaching over 13 million homes each year.

Position Overview

The Vice President of Sales will play a pivotal role in driving the success of LiveTrends. Reporting directly to the CEO, this position will be responsible for leading the sales team, developing and executing sales strategies, and fostering a culture of excellence and accountability within the sales department. The role will contribute to the overall strategic direction of the company and requires a minimum of 70 % physical presence at LiveTrends’ headquarters in Florida.

Requirements

• Strategic Planning: Research and discover market and product opportunities within existing retail segments.
• Identify new market opportunities and contribute to the development of innovative sales approaches.
• Work closely with the executive team to develop and execute sales strategies aligned with overall business objectives.
• Performance Metrics and Accountability: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of the sales team.
• Implement performance management systems to drive accountability and continuous improvement.
• Create custom scorecards and measure success and opportunities for each main retail segment.
• Financial Strategy: Manage retail financial performance at key retail partners, including replenishment models and demand planning.
• Create strategies for sustainable internal revenue and margin growth.
• Implement tools and methodologies for customer margin and revenue growth.
• Identify gaps and opportunities for new product launches and forecast financial performance.
• Customer Relationship Management: Cultivate and maintain strong relationships with key clients and partners.
• Collaborate with marketing, design, and product teams to discover and implement creative product and branding solutions for each retail segment.
• Actively manage key account relationships, together with Sales Directors and Account Managers.
• Leadership and Team Management: Lead, mentor, and inspire a high-performance sales team.
• Develop and implement effective sales training programs.
• Foster a collaborative and results-driven culture within the sales department.
• Market Analysis: Stay abreast of industry trends, competitor activities, and market dynamics.
• Provide insights and recommendations based on market analysis to guide strategic decision-making.
• Implement product and brand maps within the competitive landscape and identify gaps and opportunities.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or a related field. MBA is a plus.
• Strong financial and analytics experience within the mass‑market retail segment.
• Experience within Lawn & Garden or Home Décor categories is a plus.
• Solid experience in retail inventory management, product placement, and POS data management.
• Proven experience in a senior sales leadership role in a B2B environment.
• Strong track record of driving sales growth and achieving revenue targets.
• Excellent communication, negotiation, and presentation skills.
• Demonstrated ability to lead and motivate a high-performing sales team.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) retirement plan with employer match.
• Opportunities for professional development and career advancement.
• Vibrant and collaborative work environment.

Apply:

Disclaimer: “We do not advertise, recruit nor hire via Google Hangout. We do not request confidential information via email.” Any and all correspondences will come from an official “@livetrends.com” e‑mail and that all candidates in any recruitment process will complete an in‑person interview at our corporate office in Central, FL.

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