Senior Paid Media Specialist - Brand
Thomson Reuters, Saint Paul, MN, United States
Senior Paid Media Specialist
Thomson Reuters is seeking a data-driven Senior Paid Media Specialist. In this role, you will own strategy and hands-on execution across programmatic and paid social media, with a strong emphasis on upper- and mid-funnel awareness and consideration marketing for B2B audiences. You will lead full-funnel paid media planning and execution with an upper- and mid-funnel emphasis, including audience and targeting strategies for awareness, consideration, and brand perception. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and reporting tied to brand KPIs. Make budget and channel recommendations for paid media programs that deliver against brand awareness and consideration objectives for Thomson Reuters and its key Segments and Products. Own and report on the outcomes of paid media investments, including optimization plans to close gaps between target and actual performance across KPIs such as reach, frequency, engagement, viewable impressions, video completion rate, share of voice, and qualified site traffic. Lead paid media strategy and execution across Paid Social, Programmatic Display, Connected TV (CTV), Podcasts, and other channels to drive brand reach, share of voice, demand creation, and high-quality traffic. Partner with Analytics and Research teams to implement brand lift studies (Google/YouTube, Meta), attention metrics, and social listening to quantify changes in awareness, understanding, and consideration. Run structured testing (audience, creative, placements, and landing pages), manage budgets to CPM/CPV/CPC and cost-per-incremental-visit targets, and deliver weekly insights and recommendations tied to brand KPIs. Collaborate with the Brand team to align on target audiences, definitions of success, and creative specs for media plans. Key Skills: Core Channel Expertise Paid Social: LinkedIn, Meta (Facebook/Instagram), including campaign configuration, audience targeting, and optimization. Programmatic Display: Direct and programmatic buys and retargeting audience configuration. Emerging awareness channels including Connected TV (CTV), Podcasts, and others. Media planning: Experience building comprehensive media plans and awareness-focused paid media strategies across channels. Brand measurement: Viewability, attention/time-in-view, video completion, incremental reach, frequency management, and brand lift methodologies. Experience: 35 years of hands-on paid media experience with direct platform ownership, focused on awareness and upper-funnel strategies. Demonstrated experience building media plans and awareness-focused paid media strategies. Strong track record of cross-functional partnership with Marketing, Brand, and Web teams. Demonstrated success driving brand outcomes (reach, share of voice, brand lift, qualified site traffic, share of search) and translating them into demand capture. Qualifications: 35 years of digital marketing experience focused on brand marketing. Bachelor's degree in Marketing, Business, or a related field. Google Ads certification. Ability to communicate complex results clearly, align stakeholders, and drive continuous improvement against brand awareness and consideration goals.
Thomson Reuters is seeking a data-driven Senior Paid Media Specialist. In this role, you will own strategy and hands-on execution across programmatic and paid social media, with a strong emphasis on upper- and mid-funnel awareness and consideration marketing for B2B audiences. You will lead full-funnel paid media planning and execution with an upper- and mid-funnel emphasis, including audience and targeting strategies for awareness, consideration, and brand perception. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and reporting tied to brand KPIs. Make budget and channel recommendations for paid media programs that deliver against brand awareness and consideration objectives for Thomson Reuters and its key Segments and Products. Own and report on the outcomes of paid media investments, including optimization plans to close gaps between target and actual performance across KPIs such as reach, frequency, engagement, viewable impressions, video completion rate, share of voice, and qualified site traffic. Lead paid media strategy and execution across Paid Social, Programmatic Display, Connected TV (CTV), Podcasts, and other channels to drive brand reach, share of voice, demand creation, and high-quality traffic. Partner with Analytics and Research teams to implement brand lift studies (Google/YouTube, Meta), attention metrics, and social listening to quantify changes in awareness, understanding, and consideration. Run structured testing (audience, creative, placements, and landing pages), manage budgets to CPM/CPV/CPC and cost-per-incremental-visit targets, and deliver weekly insights and recommendations tied to brand KPIs. Collaborate with the Brand team to align on target audiences, definitions of success, and creative specs for media plans. Key Skills: Core Channel Expertise Paid Social: LinkedIn, Meta (Facebook/Instagram), including campaign configuration, audience targeting, and optimization. Programmatic Display: Direct and programmatic buys and retargeting audience configuration. Emerging awareness channels including Connected TV (CTV), Podcasts, and others. Media planning: Experience building comprehensive media plans and awareness-focused paid media strategies across channels. Brand measurement: Viewability, attention/time-in-view, video completion, incremental reach, frequency management, and brand lift methodologies. Experience: 35 years of hands-on paid media experience with direct platform ownership, focused on awareness and upper-funnel strategies. Demonstrated experience building media plans and awareness-focused paid media strategies. Strong track record of cross-functional partnership with Marketing, Brand, and Web teams. Demonstrated success driving brand outcomes (reach, share of voice, brand lift, qualified site traffic, share of search) and translating them into demand capture. Qualifications: 35 years of digital marketing experience focused on brand marketing. Bachelor's degree in Marketing, Business, or a related field. Google Ads certification. Ability to communicate complex results clearly, align stakeholders, and drive continuous improvement against brand awareness and consideration goals.