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Marketing Operations Project Manager

ektello, Plano, TX, United States


Marketing Operations Project Manager (Go-To-Market)

Location: Onsite –Plano, TX)

Duration: 12 + month contract to (hire + multi-extension capability)

Rate: 48.00 /hr. W2 + Full Benefits

Summary

We are seeking a high-caliber Marketing Operations Project Manager to serve as the strategic engine for our e-commerce and digital marketing execution. This is not a standard "administrative" project management role; you will be the central hub connecting our marketing strategy, CRM, and backend technical teams.

The ideal candidate is a "translator" who can turn high-level marketing visions into flawless technical execution. You will oversee the lifecycle of Go-To-Market (GTM) activities, ensuring that every promotion, site placement, and cross-channel email campaign is executed with precision.

Key Responsibilities

  • GTM & Promo Execution: Lead the end-to-end coordination of product launches and promotional activities, ensuring alignment between creative strategy and backend technical readiness.
  • Site Strategy & Placements: Manage the strategic and tactical placement of categories across the site to optimize the customer journey and maximize conversion.
  • Cross-Functional Coordination (xLOB): Act as the primary liaison between Backend Engineering, Data/Analytics, and Marketing teams to ensure seamless placement of New Content (NC) and cross-line-of-business emails.
  • Growth Program Management: Coordinate and track specialized programs to sustain category growth, including retargeting initiatives and enhanced search functionality.
  • Process Optimization: Analyze resource needs and market demand to assess the feasibility of new projects, making detailed plans to accomplish integration goals.
  • Reporting & Analysis: Present findings and project reports to stakeholders, using data to explain proposals and the impact of tactical site changes.

Required Skills & Qualifications

  • Experience: 5+ years of experience in Marketing Operations, E-commerce Project Management, or a related field.
  • Education: Bachelor’s or Master’s degree in Business Administration, Marketing, or a related technical field.
  • Project Management: Proven ability to manage non-IT projects through the full lifecycle. PMP or PMI certification is preferred.
  • Technical Fluency: Basic knowledge of production processes and the ability to work within CRM platforms, CMS tools, and Project Management software (MS Project, Visio, etc.).
  • Communication: Exceptional interpersonal skills with the ability to "speak the language" of both developers and marketing executives.

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