Partner Marketing, Data Marketplace Job at Clay in San Francisco

Data Partnerships @ Clay

As the first marketer for Data Partnerships at Clay, you will build and scale the marketing programs that power our relationships with dozens of data providers. Unlike a traditional partner marketing role focused on a handful of strategic partnerships, this role is about creating leverage—developing the playbooks, content, and campaigns that let us drive impact across a broad and growing partner ecosystem.

What You’ll Do

• Co‑Marketing & Campaigns
  
  
  
  • Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions
  
  
  • Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data
  
  
  • Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)
  
  
  
  


• Enablement at Scale
  
  
  
  • Build self‑serve co‑marketing toolkits: one‑pagers, case study templates, social copy, listing assets
  
  
  • Create and maintain partner‑facing resources that help partners position and promote Clay to their audiences
  
  
  • Develop internal enablement materials so Clay’s GTM teams understand our data partners and can speak to their value
  
  
  
  


• Scaled Partner Engagement
  
  
  
  • Own the partner communications calendar: newsletters, product updates, co‑marketing opportunities
  
  
  • Design tiered engagement programs that match investment to partner potential (high‑touch for top partners, programmatic for the long tail)
  
  
  • Track partner marketing engagement and program performance; iterate based on results
  
  
  
  


• Cross‑Functional Coordination
  
  
  
  • Partner closely with Product Marketing on positioning and competitive messaging
  
  
  • Work with the Data Partnerships team on partner prioritization and relationship context
  
  
  • Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives
  
  
  
  

What You’ll Bring

• 4‑6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem


• Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)


• Strong content and copywriting skills: you can write a compelling partner email, a crisp one‑pager, and a webinar abstract


• Project management chops: you can keep multiple campaigns and partners moving simultaneously


• Comfort with ambiguity and building from scratch—this is a new function and you’ll be defining the playbook


• Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems

Compensation

Compensation Range: $130K - $200K